Gucci Names Demna New Artistic Director

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As a gaming enthusiast, I’d put it like this: “On Thursday, Gucci revealed that the mastermind behind Balenciaga, Demna, is stepping into the creative helm at my favorite Italian luxury fashion house, starting from July. Can’t wait to see what he’s going to bring to the table!

In a released statement, Gucci and its parent company Kering acknowledged that Demna has significantly reshaped contemporary luxury, gaining international acclaim and solidifying his influence within the fashion industry.

Demna, known simply by his first name, has spent a decade at Balenciaga under Kering’s ownership. He carries the prestigious role of Artistic Director with him.

He expressed his genuine enthusiasm about becoming part of the Gucci team, stating, ‘I feel privileged to add my efforts to a brand I hold in high esteem and have long admired.’

Four days ago, Demna unveiled his most recent and final Balenciaga collection in Paris, opting for a less dramatic presentation to make it more appealing for potential buyers.

The statement puts an end to the conjecture regarding Gucci’s creative direction, following Sabato De Sarno’s sudden departure, which occurred only 2 1/2 weeks prior to the unveiling of their Fall-Winter 2025-26 collection at Milan Fashion Week last month.

Previously, Alessandro Michele had been the driving force behind Gucci, introducing gender-blending, eccentric, and romantic designs that significantly transformed the brand’s identity. Nevertheless, his core collections did not generate the same level of excitement among customers. De Sarno then succeeded him in this role.

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2025-03-14 00:54