As someone who has attended countless music festivals around the globe, I can confidently say that Hypefest Hangzhou was nothing short of extraordinary. The energy, the talent, and the sheer vibrancy of youth culture on display were truly unparalleled. From the scorching summer heat to the unexpected rainfall, the festival-goers remained undeterred and enthusiastic throughout, turning every moment into a snapshot of contemporary youth culture.
Over the weekend, Hypefest wrapped up its third installation at Grand Canal Hanggang Park in Hangzhou. Building on the success of previous events like Hypefest Brooklyn (2018) and Hypefest Aranya (2023), this year’s Hypefest in Hangzhou brought together a diverse array of international music artists with local audiences, fostering connections between global and local fans and communities.
For two days from August 10th to 11th, Hypefest in Hangzhou brought together 14 musical performances and numerous brands for a lively carnival celebration. Even under intense summer heat and unforeseen rain showers, attendees stayed energetic throughout the festival, making each moment a reflection of modern youth culture.
As a gamer, I can’t wait to share my experience from Day 1 at Hypefest Hangzhou! The lineup was a groovy mix, with hip-hop as the core, branching out into genres like R&B and Pop. MASIWEI and J.I.D headlined, backed by Vinida, Psy.P, BENZO, AnsrJ, and Veegee Xu. Even when it started pouring during BENZO’s set, the crowd didn’t budge—we were all there to witness his electrifying performance in the rain! J.I.D then brought the energy levels to a peak, keeping us hyped until the next act. Lastly, MASIWEI wrapped up Day 1 with a fantastic debut of his new single, “Passport.” It was an unforgettable day filled with music and memories!
Without a doubt, Offset’s debut performance in China on the final day was an unforgettable highlight, as his renditions of “Bad and Boujee” and “ZEZE” ignited a deafening enthusiasm from the crowd. Additionally, standout moments on Day 2 included Tinashe seamlessly shifting between soulful pop ballads and energetic dance routines, Digi Ghetto’s electrifying performance of “Heavy Rain” under a heavy rain shower, and the visual spectacle provided by GALI, Awich, ØZI, and Tyson Yoshi in the six-hour audio-visual extravaganza that concluded the final day.
Beyond just the concerts, the festival site brimmed with numerous on-site activities and engaging encounters, organized by brands including Salomon, Oakley, UPON PRO, Snow Peak, New Era, and Magnum. Specifically, as the main sponsor for Hypefest Hangzhou, Salomon constructed the Wild Fun Zone next to the main stage, where attendees enjoyed cool drinks, claw machines, and dance games. Furthermore, some lucky participants even won a pair of Speedcross 3 sneakers.
At the festival, Oakley presented a variety of striking products within the Oakley Hub – a futuristic temporary structure created for the occasion. Inside were numerous items from the brand’s renowned sports eyewear collection, as well as footwear collaborations between their innovative branch, Oakley Factory Team, and Brain Dead. Simultaneously, UPON PRO’s Future Block pop-up provided a vibrant and engaging environment for visitors to explore the latest fall/winter collection. Guests could also create their own balaclavas, enjoy refreshments, and capture photos using the pop-up’s overhead camera.
Throughout the event’s premises, Snow Peak set up canopies, tents, tables, and chairs for the enjoyment and relaxation of attendees during the two-day celebration. Participants also had a chance to win a New Era 59FIFTY cap by playing “Flingcap” at their beanbag toss game station. For refreshments, Magnum’s Joy Without Borders pop-up offered ice creams in various seasonal flavors that complemented the live music performances. As the official drink partner for Hypefest Hangzhou, ELECTRO X provided attendees with PLUS electrolyte drinks and pH 8.8 natural soda water, offering festival-goers a convenient way to stay hydrated and replenish their electrolytes throughout the event.
Check out the video recap for Hypefest Hangzhou below.
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2024-08-20 17:26