Summary
- Deckers, parent to Hoka, Ugg, and more, saw its shares plunge by 14% in after-market trading on Thursday after it issued warnings surrounding the international trade landscape.
- In Q4 of FY2025, Hoka led the company’s sales with Q4 net sales of $586.1 million, and Ugg saw net sales increase 3.6% to $374.3 million.
As a gamer, I find myself in a tricky situation with my beloved footwear brands like Hoka, Ugg, TEVA, and others, under the Deckers umbrella. They’ve chosen to hold back their fiscal 2026 forecasts due to the unpredictable global trade climate. While they’ve shown growth in their major brands, these words of caution from the company have caused a dip of around 14% in its shares on Thursday night, as reported by WWD.
Instead of providing forecasts for the entire fiscal year 2026, Deckers has only provided a prediction for the first quarter’s net sales. They anticipate these sales to range from $890 million to $910 million, which is lower than the estimated expectations. According to Yahoo Finance, those expectations suggest net sales between $880 million and $973 million for Q1.
During the last quarter of the fiscal year 2025, Deckers reported a 6.5% growth in total net sales, reaching approximately $1.02 billion from $959.76 million in the previous fiscal year. The company’s Q4 net income also saw an improvement, rising to $151.41 million compared to $127.55 million in the same quarter of the preceding year.
Hoka was the top-performing brand for Deckers, generating $586.1 million in Q4 sales. Ugg followed closely behind with a 3.6% increase in net sales, totaling $374.3 million. The “Other” brands division, which includes Teva, Ahnu, and Koolaburra, experienced a decrease of 6.3% in net sales, amounting to $61.3 million.
However, looking at the full fiscal year 2025, Deckers’ total net sales climbed by an impressive 16.3%, reaching $4.99 billion. The company’s net income for the entire year also improved significantly, amounting to $966.09 million.
Deckers’ concerns mirror those circulating in the shoe and athletic wear sector, as Donald Trump’s contentious tariff measures appear poised for implementation this summer. These proposed changes have prompted Nike to announce price hikes recently, a step that other industry heavyweights like adidas and Puma may also take.
Stay tuned to TopMob for the latest footwear industry news and developments.
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2025-05-23 18:25