Summary
- Hypegolf and PAF have launched a second Seoul pop-up for their SS25 collection
- The pop-up, running until June 8, features a clean concept and exclusive items
- The collection blends modern golf wear with PAF’s technical design, focusing on versatility
As an enthusiast, I’m thrilled to share that Hypegolf and the POST ARCHIVE FACTION (PAF) have revealed a brand new Seoul pop-up store, celebrating their fresh Spring/Summer 2025 collection!
In contrast to the earlier occasion that drew inspiration from ’90s executive office aesthetics, this new pop-up showcases a sleek and contemporary theme, marked by Hypegolf’s distinctive design elements. To mark the pop-up launch, Hypegolf and PAF have unveiled limited-edition olive-hued items specifically for this event.
The SS25 collection combines contemporary golf fashion with advanced technology, seamlessly integrating Hypegolf’s modern golf apparel shapes with PAF’s unique technical design aesthetic. This season emphasizes lightweight, comfortable, and adaptable clothing that caters to the needs of today’s golfer. The line encompasses a variety of items such as polos, T-shirts, trousers, hats, and jackets.
From May 30th to June 8th, you can find the second collaboration pop-up by Hypegolf and PAF Seoul located on the second level of Lotte Department Store’s main branch.
Lotte Department Store Main Branch
81 Namdaemun-ro, Jung District
Seoul, South Korea
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2025-06-04 09:25