It’s Ubisoft’s Fault Prince Of Persia: The Lost Crown Didn’t Sell Well, Says Baldur’s Gate 3 Exec

As a seasoned gamer with over two decades of immersion in the dynamic world of video games, I can confidently say that Prince of Persia: The Lost Crown is one of the most captivating and engaging titles to grace our screens this year. Its intricate gameplay mechanics, breathtaking art direction, and thrilling narrative have placed it squarely on my personal list of must-plays for 2024.


Story Highlights

  • Prince of Persia: The Lost Crown has sold below expectations for Ubisoft, with the development team disbanded. 
  • Baldur’s Gate 3’s Publishing Director has spoken up about the news, putting the blame on Ubisoft. 
  • The Lost Crown’s absence of release on Steam is a contributing factor to its lackluster sales. 

As a devoted gaming enthusiast, I can confidently say that Prince of Persia: The Lost Crown stands tall among this year’s best releases, undoubtedly making it a strong contender for various awards at The Game Awards in 2024. Despite its exceptional quality, engaging gameplay, and stunning art direction, the game didn’t quite meet Ubisoft’s sales expectations. But who should shoulder the blame? Baldur’s Gate 3’s Publishing Director suggests pointing the finger at Ubisoft.

Taking to X, Michael Douse has expressed that Ubisoft’s marketing strategy is flawed on a fundamental level, and history is proof that the writing was on the wall for Prince of Persia: The Lost Crown the moment it came out from a sales perspective. 

In simpler terms, the standout game on their platform was likely Far Cry 6 in 2021. Other releases like The Crew, Mirage, and Avatar in 2023 didn’t do well, leading to a drop in subscriptions when PoP came out in 2024. This suggests that not many people were using their store around the time Pop was released.

Michael, being deeply immersed in the gaming world and known for publishing an exceptional game like “Prince of Persia: The Lost Crown,” his views on games are highly respected. Instead of debuting on Steam, this game chose to premiere exclusively on Ubisoft’s own marketplace platform.

If the game had been launched on Steam instead of its current release, it would not only have become a commercial triumph but also potentially spawned a sequel given the team’s prowess. However, this strategy seems flawed. Creating an 85+ rated game is indeed challenging; in contrast, releasing one is significantly easier. Unfortunately, such hasty releases should be avoided as it was done in this case.

Prince Of Persia: The Lost Crown May Not Get A Sequel Until Long

Previously this week, a report surfaced from a reliable source within the company, stating that the team at Ubisoft Montpellier responsible for The Lost Crown had been dissolved. Shortly after, the corporation clarified the rumor, promising their followers that they are excited about continuing to develop more adventures in the Prince of Persia series.

The video game titled “Prince of Persia: The Lost Crown” was released on January 18, 2024, and is available to play on PlayStation 5, Xbox Series X|S, and personal computers. eXputer gave it a rating of 3.5 out of 5 in their review, highlighting its exciting combat sequences and immersive exploration.

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2024-10-26 13:12