As a seasoned gamer and fashion enthusiast, I must say that the collaboration between The Ritz-Carlton and Late Checkout is nothing short of a masterstroke! Having spent countless hours immersed in virtual worlds and real-life travels, I’ve always been drawn to the fusion of luxury and edgy style.
The name is Hutcherson, Josh Hutcherson.
An experienced actor has signed up for a fresh challenge as a fashion model, securing a deal for an innovative collaboration between The Ritz-Carlton and Late Checkout, a popular menswear label from Madrid. This initial collection, titled “Late Checkout: A Ritz-Carlton Story,” consists of nine carefully selected items aiming to redefine daily luxury through high-end wardrobe staples that embody Late Checkout’s essence of rebellious refinement and lively elegance. Given that Late Checkout’s philosophy is based on travel and hotel culture, this partnership with the renowned luxury hotel chain aligns particularly well.
Regarding their fashion line, Late Checkout: A Ritz-Carlton Story, showcases high-quality materials and traditional designs with a touch of timeless menswear essentials. Many items in the collection proudly display The Ritz-Carlton’s distinctive lion and crest. For instance, there is a baby blue V-neck sweater trimmed with navy and yellow at the collar, cuffs, and hem, retailing for $380. Zac Efron wears a stylish cobalt satin zipper jacket adorned with chest and back embroidery and contrasting navy collar, cuffs, and hem, priced at $680. A white work jacket offers an elegant update to the classic workwear trend, featuring front and side pockets and the Ritz-Carlton lion and crest on the chest, available for $465. The collection also includes a chic white/cream rugby polo made of 100% cotton with navy Ritz-Carlton branding on the chest ($420). For a laid-back feel, the line offers logo and flag tees in white ($90), a blue logo hat ($85), a navy crewneck sweatshirt featuring the logo ($240), and coordinating sweatpants ($175).
To ensure an elegant and cinematic launch for their collaboration, Ritz-Carlton and Late Checkout engaged filmmaker Rogelio to create a campaign movie, which was expertly handled by Little Spain. This setup made it seamless for Hutcherson to step into the clothes and stand in front of cameras. Speaking to The Hollywood Reporter, Hutcherson shared, “I found the blend of a slightly rebellious brand like Late Checkout with the timeless charm of Ritz Carlton intriguing. I have longstanding friendships with the Little Spain team, and we are always seeking opportunities to collaborate. It was an ideal match.
Hutcherson, who gained fame for roles in movies like “The Hunger Games” series, “Five Nights at Freddy’s”, “The Beekeeper”, “Journey 2: Mysterious Island”, “The Kids Are All Right”, and “Future Man”, was no stranger to the brand since many of his friends in Madrid often wore its clothing. He describes the brand as having a trendy, urban aesthetic, and he particularly appreciated the embroidered satin zipper jacket he donned in the movie.
Jamie Kerr, VP and global brand leader of The Ritz-Carlton, expresses excitement about the collaboration between our brand and Late Checkout. This partnership represents a dynamic blend of our commitment to service, refinement, and innovation with a fashion label that pushes boundaries in traditional styles,” says Jamie Kerr. “This combination of our classic sophistication with Late Checkout’s contemporary, whimsical design results in an intriguing harmony.
In 2019, Anton Alvarez and Alex Turrion collaborated to introduce Late Checkout. Since then, this brand, known for portraying a lifestyle filled with travel, hotels, work, and parties, has garnered praise for its unique approach, presenting collections as characters ranging from staff to guests. The partnership with Ritz-Carlton signifies the brand’s first collaboration, which, according to Turrion, was a natural fit.
In our early stages, we concentrated on solidifying our story and making certain everyone grasped our intended message through our collections and initiatives, explains the creative director. Being a brand that’s deeply connected to the hotel industry, partnering with The Ritz-Carlton and being able to infuse our distinctive perspective and narrative is a long-awaited dream and a complete circle moment for us. Throughout this campaign video, we express the concept of ‘improving upon what you find,’ which is something we both value. We simply aim to enhance your day by wearing our garments.
Beginning October 1st, “The Late Checkout: A Ritz-Carlton Story” capsule will go live on The Ritz-Carlton Shops. Starting October 17th, this special retail experience will be available at The Ritz-Carlton, Amelia Island. For a comprehensive look, check out the complete collection below.
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2024-09-30 18:24