As a long-time follower of the luxury fashion industry, I am thrilled to witness Burberry’s latest move in appointing Joshua Schulman as its new CEO. Schulman brings a wealth of experience to the table, having led major roles at esteemed brands like Michael Kors, Bergdorf Goodman, Jimmy Choo, Yves Saint Laurent, and Gucci.
As a seasoned observer of the fashion industry, I’ve witnessed many changes and transitions over the years. And I must say, Burberry’s recent announcement that Joshua Schulman, former managing director of Coach, will take over as its new CEO, strikes me as an intriguing development.
As the newly appointed CEO and Executive Director of Burberry, I’m thrilled to begin my journey with this iconic luxury brand. Burberry is a quintessentially British label, blending heritage and innovation in equal measures. Its mission to shield people from the elements remains as relevant today as it was in the past. I can’t wait to collaborate with Daniel Lee and our talented teams in London to fuel global growth, create memorable experiences for our customers, and pen the next exciting chapter of Burberry’s story.
Schulman brings a wealth of experience to the table, having served as both CEO and Brand President of Michael Kors from 2017 to 2022. Additionally, he held the position of President at Bergdorf Goodman for five years, during which time he took on significant roles at Jimmy Choo, Yves Saint Laurent, and Gucci.
The news follows Burberry’s Q4 finish with a disappointing 12% decrease and a 25% drop in operating profits during a severe luxury market slump. With the new appointment of Schulman, the British brand aims to revitalize its image under Daniel Lee’s creative leadership. Schulman will concentrate on global popularity, product development, and digital advancements, ultimately leading to an increase in sales and operating income.
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2024-07-15 11:55