KA YO_pototype’s Debut Collection Is a Ode to Its Roots

Stockholm-based premium retailer, KA YO has launched its very own in-house label, KA YO_Prototype.

Simplifying the terminology and making it more conversational, the initial collection by this label, cleverly named “KA YO_Prototype_001,” takes its cues from the mysterious Dark Nordic woods, tough Nordic weather conditions, and the robust Solaris grape that manages to flourish despite Scandinavia’s harsh climates.

This assortment showcases a wide variety of clothing and trimmings skillfully designed using durable and robust fabric combinations. The designs are thoughtfully created to cater to diverse outdoor scenarios, underscoring KA YO’s dedication to top-notch functionality, longevity, and cutting-edge style.

The rugged charm and robust toughness of Nordic landscapes are mirrored through the line’s earthy color scheme and the construction of individual pieces. Reflective elements are added for safety in low-light situations.

Prices for the “KA YO_Prototype_001” collection range from $29 to $229 USD, and it can be purchased through KA YO and its authorized retailers.

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2025-01-06 14:25