Kim Petras Teams With Jewelry Brand Awe Inspired on Pride Collection Supporting LGBTQ+ Youth

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Awe Inspired, a high-end jewelry brand that emphasizes empowerment and social responsibility, recently unveiled its fifth yearly Pride initiative featuring Kim Petras as the inspiration. This L.A.-based German pop star, who recently performed at the 2025 World Pride Music Festival alongside celebrities like Jennifer Lopez, Troye Sivan, ReneĆ© Rapp and many others, made history by becoming the first openly transgender woman to win a Grammy for Best Pop Duo/Group Performance (in 2023, for “Unholy” with Sam Smith).

kim petras for awe inspired pride 2025

As a passionate admirer, I can’t help but be captivated by Awe Inspired’s Queen of the Fairies collection. This stunning assemblage breathes new life into the fairycore trend, redefining the term “fairy” from a derogatory slur to a symbol of charm, empowerment, elegance, and self-expression for women everywhere. It’s truly a magical experience!

In three distinct releases spanning throughout June, we’re introducing our exclusive collection – a limited-time offering of pendants, necklaces, rings, earrings, and brooches in 14K gold vermeil and sterling silver. The first part is available for purchase right now on aweinspired.com, the second, named Secret Forest, will become available on June 17, and finally, Bug Brooches will be accessible online from June 24.

shop queen of the fairies collection

The prices for the items vary between $95 and $1,240. To kick things off, Petra has carefully selected three sets of her preferred necklace combinations. Out of these, two are already accessible for online purchases, while the third set will be introduced on June 17. At this moment, you can either buy or preview all the items on the Queen of the Fairies collection page.

By buying items marked as part of the “GLSEN Give Back” collection, you’re directly contributing $10 to GLSEN, a non-profit organization dedicated to ensuring safe, accepting learning environments for LGBTQ+ students nationwide. They achieve this by empowering educators, supplying resources, and advocating for policy changes in schools. In these challenging times where political attacks and budget cuts are escalating, their work is increasingly crucial.

Purchase from the initial collection (limited stock) at aweinspired.com now, and keep an eye out for our upcoming jewelry launches on June 17th and 24th, which can be previewed already on the Queen of the Fairies collection page.

To discover additional methods of backing LGBTQ+ communities via shopping, take a look at the David Yurman x The Trevor Project collaboration and Sephora’s alliance with Lady Gaga’s Born This Way Foundation for more options.

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2025-06-14 01:54