As a car enthusiast who’s been fortunate enough to traverse the globe attending some of the most prestigious automotive events, I must say that Lamborghini never ceases to amaze me with their innovation and style. The unveiling of the Urus SE during Miami Art Week was nothing short of breathtaking. The way they’ve managed to capture the vibrant energy of Miami in this one-of-a-kind PHEV is truly commendable.
At Miami Art Week, Lamborghini introduced an exclusive Urus SE model, demonstrating their Ad Personam personalization services. This unique Plug-In Hybrid Electric Vehicle (PHEV) was unveiled at a private event and takes design cues from the energetic cultural fabric of Miami.
The Lamborghini Urus SE, their debut hybrid Super SUV, showcases an impressive 800 hp engine and a bold exterior design masterminded by Centro Stile and Ad Personam. This design, highlighted with shades of Blu Glauco against grey and black tones, mirrors the vibrant energy and fashionable flair of Miami. Distinctive features include Nero Noctis accents, bi-color Grigio Telesto mirror caps adorned with Blu Glauco pinstripes, and custom “MIAMI” detailing on the carbon fiber dashboard. Lamborghini’s Design Director, Mitja Borkert, deems it as “the most refined livery ever gracing the Urus.
Significantly, the reveal event was graced by Lamborghini leaders, among them Chairman Stephan Winkelmann, who underscored the importance of innovation and creativity. He noted that Miami’s vibrant energy mirrors the philosophy behind our Ad Personam program, enabling clients to fully showcase their unique personas.
At the recent event in Miami, visitors were able to catch a peek at the Lamborghini Teramaro, a twin-turbo V8 hybrid boasting 907 horsepower and capable of going from zero to sixty miles per hour in an astonishing 2.7 seconds. This gathering comes after Lamborghini set a new record in 2024 with an impressive 8.6% rise in worldwide deliveries.
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2024-12-06 08:25