Lewis Hamilton and Tyler, the Creator Unite for Las Vegas Racing Capsule

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As a long-time fan of both Formula 1 and streetwear fashion, I can hardly contain my excitement for the upcoming +44 x Golf Wang collaboration! Having grown up watching Lewis Hamilton dominate the racing circuit and admiring Tyler, The Creator’s unique style and creativity, this collaboration feels like a perfect fusion of two worlds that resonate deeply with me.

Prior to this weekend’s Formula 1 Las Vegas Grand Prix, Lewis Hamilton of Mercedes team has announced a fresh collaboration in readymade clothing with Tyler, The Creator’s brand, GOLF WANG.

On Monday, the pair unveiled their new line through a set of campaign photos with a theme, taken by Luis “Panch” Perez and creatively directed by Tyler. In these images, Hamilton and a group of models display the shared collection in a garage. Neon signs spelling out “GOLF PLUS 44” illuminate the space, and, as expected, a Mercedes two-seater is also present.

 

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The brands haven’t fully revealed all the products that will be part of their upcoming line, but based on the campaign, it seems like a fusion of racing themes from both labels is in store. Motorcross jackets bear “GOLF WANG” emblazoned on the front, with +44 symbols on each arm, while workwear jackets showcase “GOLF” writing along the finish line of a racetrack at the back. In other parts, dress shirts feature designs inspired by Formula 1 and Las Vegas symbols, and a tire pressure gauge functions as an accessory.

On Wednesday, November 20, you can purchase the +44 x Golf Wang collection at the duo’s store located within The Encore Beach Club, which is inside the Wynn Las Vegas. Simultaneously, the line will go live online and at all Golf Wang stores at 12 p.m. PT on that same day. Take a look at the range in the gallery above for a preview.

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2024-11-18 23:55