In the spring of 2025, LOEWE plans to transfer its highly acclaimed inaugural brand exhibit, “Crafted World,” from Shanghai to Tokyo, following its successful debut last spring.
Over a period of 179 years, this exhibition in Tokyo provides a unique opportunity for visitors to view authentic artifacts from the LOEWE legacy as well as the latest collections designed by Jonathan Anderson. The display will also offer insights into the brand’s rich history, heritage, and vast network of collaborators.
In a statement provided to WWD, LOEWE explained that the exhibition takes viewers on a journey from the scenery and ambiance of Spain to the fashion runway in Paris. Through a sequence of interactive spaces, it delves into the creative minds behind LOEWE’s latest collections, such as Studio Ghibli and Suna Fujita, the Kyoto-based ceramics studio.
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LOEWE reveals the intricate workings and skilled craftsmanship hidden within its collections through runway footage and exclusive backstage glimpses. Some standout pieces are featured in these previews, such as a custom trompe l’oeil bodysuit worn by Beyoncé during her Renaissance World Tour and the wooden gown worn by actress Taylor Russell at the 2024 Met Gala.
Over a number of years, LOEWE has expanded its footprint in the Asia-Pacific region, opening up stores throughout the continent, ranging from South Korea to the Philippines, as well as other developing markets. Beyond establishing physical locations on Asian city streets, this prestigious brand has also amplified its marketing efforts by partnering with renowned Japanese entities such as Studio Ghibli, recruiting Chinese celebrities like Wang Yibo as brand ambassadors, and showcasing at Frieze Seoul’s art festival.
Opening from March 29 to May 11 the Tokyo showcase is free to the public upon reservation.
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2025-01-17 00:26