Loro Piana’s SS25 Collection Is an Ode to the Complexity of Linen

As a seasoned gamer who’s spent countless hours exploring digital worlds, I must say that stepping into Loro Piana’s Spring/Summer 2025 collection feels like entering a new level of fashion. The way they’ve reimagined their classic silhouettes and materials is reminiscent of the upgrades you get in a game, taking something familiar and making it fresh and exciting.


In the gaming world of fashion, I’ve been immersed in a new quest this year – exploring the rich legacy of Loro Piana as they celebrate a century of craftsmanship and style. They’re redefining their classic designs, weaving together innovative material combinations, and refining traditional techniques for a modern twist. As we move forward, focusing on preserving this heritage, the luxury Italian house unveils an exquisite Spring/Summer 2025 collection, where linen takes center stage. It’s like leveling up my in-game wardrobe with these tactile and luxurious pieces!

Linen, a popular choice during the seasons, has significantly boosted Loro Piana’s prestigious status in quality textiles. After acquiring the historic textile company Solbiati a decade ago, they have continued to push boundaries by finding novel methods to transform and redesign linen for contemporary wardrobes. This season’s collection showcases their latest explorations with linen, as it is combined with other traditional fabrics in various garments to create intricate textures.

Modern and stylish, the distinctive Spagna jacket sets the tone for the collection, featuring a substantial tweed-like texture on its collarless design. Combined with the coordinating linen coat and pants, along with a chambray shirt, the earthy tones create a harmonious blend, softening the tailored lines to make it versatile across different occasions. Furthermore, a knit blazer and assortment of cardigans enrich the collection, boasting a special cashmere-linen mix.

In addition to the understated elegance of the previously mentioned items, Loro Piana adds vibrant accents of yellow and red on suede bomber jackets and a sailor-style anorak, bringing depth and vivid color to the design. A traditional summer outfit featuring Bermuda shorts and a shirt inspired by workwear also graces this stylish summer collection.

In the accessories collection, you’ll find various options to refine your style – from casual to sophisticated looks. This includes felt fedoras, knitted beanies, and linen bags for a more relaxed vibe. For those seeking an elegant, gentlemanly touch, we have leather sandals, loafers, and lace-ups available as well.




During Milan Fashion Week, Loro Piana is exhibiting their SS25 collection at Palazzo Belgioioso. A unique installation called “All About Linen” showcases the clothing items in a room adorned with linen tapestries and artworks by Adriana Meunié, as well as displaying their premium linen blend, Nm110. Fashion enthusiasts can also visit Loro Piana’s returning Via Dei Giardini newsstand to enjoy gifts and treats inspired by the season’s signature fabric.

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2024-09-20 18:56