Pharrell Williams and Louis Vuitton are pushing boundaries in fashion once again. They’ve created a unique limited-edition varsity jacket. This isn’t just any jacket – it comes with a special twist. By purchasing this jacket, you not only get a real premium leather version but also a digital NFT collectible. In other words, you’ll have both the physical and the virtual versions.
Louis Vuitton introduced the VIA project in June 2023, initially selling a digitally crafted replica of their famous trunk for an expensive $41,000. However, they have now unveiled an updated version, available only to NFT (Non-Fungible Token) holders of VIA, and priced at a significant $8,450.
Last year, Williams and Louis Vuitton teamed up for the first time to sell a digital Speedy bag as an NFT for $9,000. Now, they’re collaborating again on a second NFT project.
Louis Vuitton introduces the initial journey of their new VIA collection: meet the revamped Speedy 40 VIA, as presented by Pharrell. This iconic Louis Vuitton handbag, first created in 1930, is given a fresh update. Explore more details at #LouisVuittonVIA and #PharrellWilliams.
— Louis Vuitton (@LouisVuitton) July 17, 2023
The announcement underscores Louis Vuitton’s intent to boost its influence in the burgeoning Web3 fashion sector, projected to hit a value of $4.8 billion by 2031.
Without a shadow of a doubt, Louis Vuitton leads the way in this fast-changing field, having just launched a Discord channel to engage with its devoted followers.
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2024-04-24 03:00