Magliano Presents “Wardrobe for a Man in Love” FW24 Campaign

As a devoted fan of Magliano’s innovative fashion sensibilities, I am utterly captivated by the brand’s latest Fall/Winter 2024 “Wardrobe for a Man in Love” campaign. The collection pushes the boundaries of traditional menswear with its fearless exploration of gender fluidity and self-expression.


Magliano’s Fall/Winter 2024 “A Man in Love” campaign for men breaks the norms of conventional menswear by embracing gender fluidity and personal style with courage, as depicted in photographer Camille Vivier’s captivating images. Her work showcases the collection’s character in both vibrant hues and black-and-white tones, creating an atmosphere redolent of nostalgic photo albums.

The campaign showcases a varied group of people in various scenes. In one image, an older man wearing a party hat and skull print shirt looks disinterested, while in another, a younger model exudes “Grandma-chic” vibes in a shabby kitty sweater. This mix of cast members highlights Magliano’s dedication to embracing diversity and breaking fashion conventions.

Drawing inspiration from influential women like feminist poet Patrizia Cavalli and actress Anna Magnani, designer Luca Magliano blends traditional men’s clothing styles with delicate feminine touches. This fusion creates a collection that transcends conventional labels, embodying Magliano’s concept of a “new neutral.” This concept represents an inclusive perspective that resonates with queer identities and cultures.

Elisa Voto’s styling gives the clothing a feeling of being taken apart and reinvented, resulting in a flowy and enjoyable look. The campaign as a whole conveys an air of defiance against societal norms, encouraging viewers to challenge their own beliefs about masculinity and fashion.

The FW24 collection of “A Man in Love’s Wardrobe” is now accessible on Magliano’s main site.

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2024-07-26 10:55