As a devoted fan, I’m thrilled to share that Swedish label ASKET is making a significant stride for its 10th anniversary – opening its first flagship store right in the heart of London! Renowned for its understated elegance and refined staples, ASKET is about to reveal this exciting new space today. I can’t wait to see it!
ASKET’s first international store is now open on Brewer Street in London’s trendy SoHo district, signifying a significant milestone for the brand. Following the debut of its 2025 boxing-themed campaign earlier this year, ASKET aims to refresh its identity through a complete overhaul. All online platforms have been cleared out, symbolizing a new beginning without any regrets.
Originators August and Jakob consistently emphasize superior craftsmanship and eco-friendly methods throughout all their collections. They recently unveiled the 50th and last piece of their permanent collection. For the past ten years, ASKET has been enriching your wardrobe with essential, polished pieces. Now, they’re setting foot in the UK market, showing no signs of abating.
Have a good peek at ASKET’s past promotional display up there. Their London shop is set to debut on May 8, located at 72-74 Brewer Street.
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2025-05-09 01:25