Meet Five Technical Brands New to HBX

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As a seasoned fashion enthusiast with a keen eye for emerging trends and a soft spot for techwear, I find myself utterly captivated by this latest crop of innovative brands. Let me take you on a quick journey through these labels, starting with Hoodie-wearing, nature-loving Hiking Boy. Their commitment to sustainability and functionality resonates deeply with my own outdoor adventures. The brand’s unique blend of fashion and function is not just about looking good, but also about feeling at one with the wilderness – a sentiment I can wholeheartedly appreciate after countless camping trips and hikes.

As Fall/Winter 2024 sets in across the globe, people are feeling the characteristic chill or rain associated with this season. Even beyond avid gorpcore fans, many are now considering durable outdoor clothing. For those venturing outdoors amidst the elements, HBX has introduced five fresh brands focusing on technical apparel: SAN SAN GEAR, ROA, Hiking Patrol, FFFPOSTALSERVICE, and J EONGL I. You can explore these brands on the HBX website today.

SAN SAN GEAR

South Korea’s SAN SAN GEAR is keeping streetwear vibrant with its continuously innovative selection of practical clothing designed for various adventures. Established by Sang-yeop Lee in 2019, this brand’s initial focus on technical design harmonized well with the surge of gorpcore worldwide, helping it quickly carve out a significant place in the fashion industry. For FW24, they have blended fresh and recurring shapes. Bold linework and sleek paneling combine with functionality as pieces such as the Fleece Jacket provide warmth while showcasing corduroy details that set it apart. The brand’s talent for versatile pants is evident again with the Double Knee Dart Pant, which boasts precise adjustments to create a unique shape, and the Covering Pocket Pants V2, an evolution of one of their existing designs, featuring paneling for new color blocking options. Their accessories, some of which have already sold out, include laser-cut caps, the spacious Pocket Cross Bag, and the brand’s distinctive Hoodie Scarf.

 

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ROA

This season on HBX, you might encounter a fresh brand named ROA, but it’s no stranger to enthusiasts of outdoor apparel. Drawing inspiration from equipment designed for the outdoors, its innovative footwear has transitioned into a ready-to-wear line that emphasizes groundbreaking work with materials and futuristic shapes. Among their seasonal offerings, you’ll find popular styles like the Katharina sneaker in an all-black version featuring a Vibram Megagrip sole. This subtle approach is also seen in the bulky Andreas Boots and low profile Cingino sneakers. In terms of apparel, the Smooth Down Jacket boasts a voluminous structure, made with a lightweight micro-ripstop nylon shell, heavy goose down, and an autumnal color scheme of olive tones. The Packable Wind Jacket contrasts with this by providing a featherlight micro ripstop nylon shell that is both transparent and easy to pack away. For those seeking versatile pants or shorts, the Klopman Chino caters to your needs with options in both materials, favoring a poly-cotton blend Klopman fabric and an adjustable webbing belt to ensure a perfect fit.

 

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Hiking Patrol

Originally an online platform showcasing the brands it partners with, Hiking Patrol has been led by Wai Tsui since 2019, transforming into a Norwegian-based brand offering its unique industry perspective. Embracing the tranquility of nature, they present gear suitable for exploration. Following their Diemme collaboration debut on HBX, versatile styles dominate the FW24 collection. The Down Jacket in three colors uses a third-grade waterproof fabric, reinforced with a 1000mm water repellent treatment. Branding is minimal across the line, but the animated Printed Fleece Jacket showcases their mascot in an all-over jacquard print. The Windproof Hooded Jacket and Trouser set offer protection against wind while featuring a microfleece lining for warmth. Lastly, the Light Down Hat and Tech Cap prioritize functionality with waterproof and windproof properties.

 

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FFFPOSTALSERVICE

Experience a “continuous sci-fi film” with FFFPOSTALSERVICE, where I, as a fan, find myself immersed in an ever-expanding cinematic world. From haunting forests to the majestic Great Pyramid of Giza, this Seoul-based brand has ventured far and wide, drawing inspiration from tactical aesthetics. Their contemporary designs are not just stylish but functional, featuring practical details such as cargo pockets and zipper-closed segments that conceal inner layers. This year’s collection is no exception.

 

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J EONGL I










Originating from Seoul, South Korea, design brand J EONGL I emphasizes function and dependability in all its designs. Designer Jeong Li reimagines traditional styles using innovative materials, creating a harmonious fusion of history and technology. This is reflected in the city-inspired theme of “buildings, forests, and nature coexisting,” as described by the brand itself. The pinwheel logo symbolizes J EONGL I’s commitment to maintaining its core values while exploring new directions. For the winter 2024 collection, this philosophy is showcased through a range of technical jackets and pants in diverse materials, along with an overshirt that masterfully combines casual attire with techwear.

 

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2024-11-21 21:26