Meet Rite of Way: A Spirited Fragrance Brand From One of the Brains Behind Madhappy

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Scent is like an entrance to a journey within yourself.” Rite of Way, a new fragrance brand, believes that their scents can reveal different aspects of those who wear them. According to the brand, “you are the main character in this story.

The Rite of Way brand was established by Alex Brands, who significantly contributed to the growth of Madhappy into a well-known loungewear company. At its inception, the brand introduced a unique scent called Outer Realm, which they describe as an “invitation to journey between your current location and where you’re destined to be.

The fragrance of Outer Realm’s hero note is predominantly incense, subtly enhanced by notes of citrus (citron), sea salt, and amber. The brand explained their decision to emphasize incense as follows: “We opted for incense extracts due to the rich variety they offer in the perfumer’s toolkit, but also because of its historical association with spirituality and otherworldly realms.” Additionally, the brand mentioned that the fragrance’s dynamic olfactory profile gives it a tangible quality, making it feel tactile when worn.

Significantly, the first fragrance from Rite of Way is introduced together with a fashion collection created by Cul De Sac Studio. This collection encompasses a hoodie, a t-shirt, and a compact tote bag, each displaying the brand’s emblem shaped like a shell.

As a gaming enthusiast, I just wanted to share some exciting news – you can now get your hands on the captivating scent of Rite of Way’s Outer Realm from their webstore! It’ll cost you $188 USD, but trust me, it’s worth it. If you scroll up and take a peek at the gallery, you’ll see why this design is a must-have for any serious gamer like myself. Enjoy the shopping spree!

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2025-05-01 17:25