Merci Paris Goes in on the Erewhon Merch Craze With New Apparel Collaboration

Oh, the joy of being a fashion enthusiast who has traversed the globe in search of unique and captivating sartorial experiences! The news that independent French retailer Merci Paris is bringing the American Erewhon supermarket experience to my beloved France has sent my heart aflutter!

This year, the independent French retailer Merci Paris has adopted the unique American shopping experience of Erewhon supermarkets. The collaboration between celebrities and smoothies at this supermarket produced a noteworthy cultural blend, resulting in various clothing lines such as the Balenciaga x Erewhon partnership and capsule with Cactus Plant Flea Market. Additionally, Erewhon unveiled their food-inspired Winter 2024 collection ahead of the year’s end.

2025 is just around the corner, and Erewhon kicks off the new year with a fresh collaborative collection, this time partnering with Parisian retailer Merci. The partnership yields a line of casual, co-branded essentials such as hoodies, quarter zips, t-shirts, tote bags, and beanies in multiple colors. Simplicity is key here, as the clothing items showcase Merci’s striking red logo positioned above Erewhon’s branding on the left chest. Additionally, many pieces bear a co-branded four-leaf clover emblem from Erewhon, which includes the Merci moniker for an extra layer of detail in the collaboration.

The collection hits the Merci Paris store on January 9 for your Erewhon run in France.

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2024-12-28 11:25