As a dedicated gamer and fashion enthusiast with a deep-rooted love for both basketball and golf, I couldn’t be more thrilled about this latest collaboration between Mitchell & Ness and Eastside Golf! Growing up, I’ve always been captivated by the rich history and iconic style of Mitchell & Ness, from the vintage basketball jerseys worn by my heroes on the court to the classic baseball caps that adorned the heads of rap legends in music videos. And as a golf enthusiast, I’ve long admired Eastside Golf’s unique blend of streetwear-inspired style and golf-centric functionality.
In a new collaboration, Eastside Golf’s streetwear-inspired style meets Mitchell & Ness from the basketball world. Together, they’re teaming up to create a collection of golf apparel and accessories. From the sports sector of basketball, Mitchell & Ness brings their expertise to enhance Eastside Golf’s offerings. Their partnership results in a curated selection of merchandise, including ball markers and custom driver headcovers.
“Eastside Golf’s creative director, Olajuwon Ajanaku, who shares a name with basketball legend Hakeem Olajuwon and is an avid fan himself, stated, ‘Our goal is to utilize fashion to shift the cultural dialogue about golf and attract new spectators to the sport.'”
Mitchell & Ness’ esteemed past and devoted following, with rappers showcasing their merchandise in music videos and students like me donning their items to school, make it an ideal brand for collaborations that bridge the worlds of basketball and golf.
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A blue nylon quarter-zip jacket with white accents and a shared logo on the back takes center stage in our collection. We also offer polo shirts, shooting shirts, mesh and nylon shorts, an all-black basketball jersey, and various graphic tees. Completing this lineup are branded ball markers and driver’s head covers.
“We’re thrilled to introduce our new collaboration, bringing together the history of basketball and golf in an appealing way. This line will appeal not only to golf enthusiasts but also to those who aren’t familiar with the sport. We’ve designed this collection with a wide range of options for everyone to enjoy.”
Take a peek at the Mitchell & Ness x Eastside Golf lookbook displayed above for an preview. You can purchase items from this collection starting July 18, either on the Mitchell & Ness website or through the Eastside Golf app.
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2024-07-18 20:26