Nas Celebrates 30 Years of ‘Illmatic’ With New Umbro and Nicholas Daley Collaboration

As a gamer with a deep-rooted love for hip hop and fashion, I can hardly contain my excitement about this latest collaboration between Nas, Umbro, and Nicholas Daley. Having grown up listening to Nas and being captivated by his lyrical genius, the 30th anniversary of his iconic album, Illmatic, is a significant milestone in music history.


The groundbreaking debut album by Nas, titled Illmatic, is widely recognized as one of the best albums ever produced. Originally released by Columbia Records on April 19, 1993, following his signing with the label through MC Serch’s assistance, Nas spent much of 1992 and 1993 recording the album at various studios in New York City, including Chung King Studios, D&D Recording, Battery Studios, and Unique Recording Studios. This year marks the 30th anniversary of this iconic release. In honor of this significant milestone, Nas has partnered with UK brands Umbro and Nicholas Daley to produce a limited-edition soccer jersey that honors Nas’ influence on music and fashion.

This special edition item blends elements from both Umbro and Daley’s unique styles, as well as the brand’s forward-thinking take on fashion inspired by tradition. Simultaneously, the design embodies Nas’ experiences growing up in New York City and the impact his album “Illmatic” has had on music worldwide. Visually, the jersey features numerous references to Nas, while its loose fit incorporates design elements that bridge sports, music, and fashion.

Speaking about the unveiling of the new uniform, Nicholas Daley expressed: “Working together with Umbro to create an exclusive Nas 30th anniversary Illmatic inspired design has been a genuine privilege for one of hip-hop’s iconic figures. Illmatic is among my all-time favorite albums, and its profound musical and cultural influence is still apparent today. This collaboration represents a tribute to hip-hop and the legacy of Illmatic, while blending Umbro’s rich heritage into a collection that I aimed to make both timeless and contemporary.

Peep the fresh new Illmatic jersey, crafted by Nicholas Daley and Umbro, up there! Don’t forget to swing by the official Nicholas Daley site right away to cop your own!

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2024-11-18 13:56