Nexo partners with ATP Tour event, bringing crypto to elite tennis

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Crypto Serves Up a Smash: Nexo’s Grand Slam Partnership with Tennis! 🎾💰

In a delightful twist of fate, Nexo, that digital treasure trove boasting a staggering $11 billion in assets, has decided to tango with the Acapulco Tennis Open. Yes, you heard it right! A marriage of crypto and tennis, where the only thing more inflated than the tennis balls might just be the egos of the players.

With this audacious collaboration, Nexo (NEXO) has donned the official partner badge of this illustrious tournament, solidifying its presence in the sun-kissed realms of Latin America. Who knew that the world of digital assets could be so… sporty?

As per a press release that fluttered into the digital ether on February 24, Nexo’s dalliance with the Abierto Mexicano Telcel presentado por HSBC is perfectly timed, just ahead of the tennis extravaganza scheduled from February 24 to March 1, 2025. Mark your calendars, folks! 🗓️

Among the gladiators set to duel on the courts of the Arena GNP Seguros in Acapulco are the likes of Alexander Zverev, Casper Ruud, and Tommy Paul. One can only hope they don’t trip over the crypto hype while chasing those elusive balls!

This event, a jewel in the ATP Tour 500 series crown, signifies a bold leap for Nexo. Over the years, crypto has infiltrated elite sports like a stealthy ninja, making its presence felt in basketball, Formula 1, and even the NFL. Nexo’s sponsorship places it in the company of other high-profile deals, proving that money can indeed buy you a seat at the big kids’ table.

“This sponsorship is a testament to Nexo’s core belief that wealth creation, like championship success, requires foresight, commitment, and strategic execution,” mused Nexo co-founder and executive chairman Kosta Kantchev, probably while sipping a piña colada. “The same attributes that define great tennis players—discipline, long-term thinking, and resilience—are at the heart of Nexo’s offerings,” he added, likely with a wink.

Nexo’s role as the official partner is yet another feather in the cap of crypto’s integration into the grand spectacle of global sports events. Who knew that digital coins could be so… athletic?

Proud to announce our landmark partnership with the Acapulco Tennis Open @AbiertoTelcel.

Built on the shared values of long-term strategy and the relentless pursuit of excellence, the partnership reflects our international engagement and commitment to sustainable success.

— Nexo (@Nexo) February 24, 2025

This partnership also aligns with Nexo’s ambitious 2025 roadmap, making it one of the first major deals since the company’s rebranding in November 2024. Key highlights of this roadmap include expanded access to the Nexo card, cross-border transfers, and AI-driven innovations. Because who doesn’t want a robot managing their crypto?

Launched in 2018 after a private sale, Nexo has blossomed into a behemoth, amassing over $11 billion in AUM and processing more than $320 billion in transactions. Its product suite is as diverse as a tennis player’s wardrobe, featuring crypto-backed loans, USD accounts, and crypto cards. What a time to be alive!

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2025-02-24 18:37