As a longtime fan who has witnessed Kendrick Lamar’s meteoric rise from the streets of Compton to the Super Bowl Halftime stage, I can confidently say that this man is nothing short of extraordinary. His talent, his lyricism, and his ability to captivate audiences are unparalleled in today’s music scene.
2021 is shaping up to be a significant year for Kendrick Lamar. With his high-profile feud with Drake resulting in a series of hit songs, including “Not Like Us,” the Compton rapper is far from done making waves. The NFL has officially announced that Kendrick will perform at the Super Bowl Halftime Show next February in New Orleans. This announcement was made jointly by Roc Nation and Apple Music for Super Bowl LIX.
For the second time, Kendrick will perform on the Super Bowl stage. Back in 2022, he was part of the initial hip-hop music showcase alongside Dr. Dre, Snoop Dogg, Eminem, 50 Cent, and Mary J. Blige. In response to his halftime show announcement, Kendrick stated, “Rap music remains the most influential genre today, and I’ll be there to remind everyone why they made the right choice.
Jay-Z, as the founder of Roc Nation, has expressed his admiration for Kendrick Lamar, saying, “Kendrick Lamar is an exceptional artist and performer who embodies the essence of hip-hop culture on a profound level. His unique talent to shape and impact global culture sets him apart. Beyond music, Kendrick’s influence will resonate for years to come.” Kendrick Lamar is renowned for his poetic lyricism, earning a Pulitzer Prize in 2018 for his album DAMN. He emerged as a prominent artist with the release of his second album Good Kid, M.A.A.D City in 2012. His high-profile feud with Drake and subsequent performances at the Kia Forum in Los Angeles for a Juneteenth concert, where he repeatedly performed “Not Like Us,” kept him at the forefront of media attention for weeks.
Watch the NFL and Kendrick Lamar’s Super Bowl Halftime Show announcement promo above or below.
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2024-09-09 10:56