Night Swim Bombed at the Box Office but It’s Thriving on Prime

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Night Swim Bombed at the Box Office but It's Thriving on Prime

Summary

  • Night Swim didn’t impress critics upon release. Now on Prime, it’s finding a new audience who may appreciate its unique horror.
  • Stephen King enjoyed the film, comparing it to early Spielberg works. His endorsement may sway some viewers to give it a chance.
  • Despite mixed reviews, Night Swim offers a nostalgic horror experience. If you enjoy early Spielberg or trust King’s opinions, give it a watch.

As a seasoned cinephile with a soft spot for horror and a penchant for revisiting classics that didn’t quite shine at their initial release, I find myself intrigued by Blumhouse’s Night Swim. My journey through the world of film has taught me that what doesn’t resonate with one audience can strike a chord with another. The fact that Stephen King, a luminary in the horror genre, took a liking to this movie makes it worth a second glance.

Upon its debut in early January 2024, it became clear that Blumhouse’s “Night Swim” wasn’t destined to become one of their most cherished or enduring films. The movie’s placement in the infamous January release schedule, a period notorious for studios releasing movies they have little faith in, hinted that this might not be one of their stronger productions.

Although the film initially received mixed to poor reviews, it’s now attracting a new fanbase since it became available on Amazon Prime Video. Streaming platforms like Amazon often provide viewers an opportunity to explore films they might have overlooked or avoided in cinemas before. With its expansive collection of movies and TV shows, Amazon Prime is renowned for uncovering hidden gems as well as the latest box-office hits.

Night Swim was a film produced by Blumhouse that didn’t impress many critics or viewers, garnering only a 20% approval rating from critics on RottenTomatoes and 43% from audiences. However, it’s important to remember that the appreciation of films is often personal – a movie that fails for some might be another person’s top pick of the year.

The fact that Stephen King finds this film enjoyable speaks volumes, and if anyone’s opinion on horror movies can sway an audience, it’s likely Stephen King’s. Given his longstanding career spanning nearly 60 years in the horror genre and over 65 novels under his belt, his name is almost synonymous with the horror genre.

Following the movie, King expressed on Twitter that it evoked memories of past horror eras and the initial works by renowned director Steven Spielberg. Given King’s influence among many viewers, his positive sentiment toward this film could persuade some people to rewatch it or even reconsider watching if they hadn’t yet.

Who’s Behind Night Swim?

Night Swim Bombed at the Box Office but It's Thriving on PrimeNight Swim Bombed at the Box Office but It's Thriving on PrimeNight Swim Bombed at the Box Office but It's Thriving on Prime

The movie “Night Swim,” directed by Bryce McGuire, is an expanded version of his earlier short film with the same title. While some spectators felt the narrative was somewhat sparse for a full-length feature, McGuire had a firm intention to develop a more comprehensive adaptation of his brief work according to his clear vision.

As a cinephile eagerly anticipating the latest horror offerings, I found myself drawn to this chilling production, proudly brought to you by the combined forces of Blumhouse Studios and Atomic Monster following their strategic alliance. Notably, this spine-tingling adventure was overseen by James Wan, a filmmaker whose name echoes loudly in the genre’s annals due to his association with numerous iconic titles.

James Wan played a significant role in creating several popular horror series, such as Saw, Insidious, and The Conjuring, earning him recognition within Hollywood’s inner circle. Similarly, the Blumhouse Productions label may be familiar to many, given their presence in the entertainment industry since the year 2000, with their initial production airing on television screens in August of 2002.

It wasn’t until they shifted their main focus towards horror and thriller productions that they gained widespread recognition, beginning with the popular franchises of “Paranormal Activity” and “Insidious”. Since then, they have been associated with numerous high-profile projects, such as the recent films “M3GAN”, “Five Nights at Freddy’s”, and “The Black Phone”.

The public’s perception of their production studio has become somewhat shaky among movie-watchers; and considering the vast amount of films they churn out annually, it’s hardly unexpected. Given how productive Blumhouse is, it’s not surprising that not every project resonates with viewers.

Is Night Swim Worth Your Time?

Night Swim Bombed at the Box Office but It's Thriving on PrimeNight Swim Bombed at the Box Office but It's Thriving on PrimeNight Swim Bombed at the Box Office but It's Thriving on Prime

Despite being less recognized among the works of Blumhouse and James Wan, Night Swim has gained attention for its link to Stephen King and mixed critic reviews. As I mentioned earlier in this piece, the perception of art can vary greatly – and this seems especially true when discussing films. If you’re not at all intrigued by Night Swim, then I would recommend giving it a pass.

Read Our Review of Night Swim

If you’re slightly intrigued or a fan of early Spielberg’s work, ’70s horror films, or value Stephen King’s recommendations, this film might be worth a quick look. Fortunately, watching it again on Prime is simple – just log into your Amazon account!

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2024-08-22 23:31