Nike and Phaidon Announce ‘Look Good, Feel Good, Play Good: Nike Apparel’ Book

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Nike and Phaidon Announce 'Look Good, Feel Good, Play Good: Nike Apparel' Book

As a seasoned gamer with a keen interest in sports and fashion, I must say that the release of “Look Good, Feel Good, Play Good: Nike Apparel” has me absolutely thrilled! Growing up playing sports and spending countless hours customizing my virtual athletes in video games, I’ve always appreciated the importance of proper gear for both functionality and style.

Nike collaborates with Phaidon on a brand-new book chronicling the impact of women’s sports clothing throughout history, titled “Dress for Confidence, Excel in Sport: The Nike Wardrobe“.

Over approximately 350 pages and 575 illustrations, the binding appears to depict the relationship between female-identifying athletes and their clothing choices via five categories: warm-ups, jerseys, leggings, sports bras, and shorts. The book’s content encompasses reenactments of early Nike catalogues, vintage and modern photography, drawings, advertisements, color schemes, and various other visual elements.

The book also features conversations with athletes, trainers, and associates from Nike such as Sha’Carri Richardson, Shelly-Ann Fraser-Pryce, Caster Semenya, Joan Benoit Samuelson, Dina Asher-Smith, Sue Bird, Megan Rapinoe, Scout Bassett, and Naomi Osaka. Moreover, you will find essays within its pages by individuals like Dal Chodha, Editor-in-Chief of Archivist Addendum, Michelle Millar Fisher, the Curator of Contemporary Decorative Arts at the Museum of Fine Arts’ Wornick, and others.

Amy Montagne, vice president of Nike Women, shared that whether you’ve been tracking their progress or delving into the patterns shaping women’s sports, the phrase “Look Good, Feel Good, Play Good” highlights the transformative and progressive work Nike designers have accomplished over the past half-century, pushing boundaries and advancing women’s sports.

Experience the Power of Confidence with Nike Apparel! Now you can own this amazing collection, priced at $89.95 USD, exclusively available on Phaidon’s online store. Delivery starts in December. Get a sneak peek at this incredible range by scrolling through the gallery above.

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2024-08-22 00:26