Nike’s New V5 RNR Is the Star of Deichmann’s Latest Campaign

Last year, Deichmann’s “Expect the Unexpected” campaign was born, partnering with Nike to visualize future-focused sneakers on innovative creators. Turning convention on its head with an inspiring collection of looks, the campaign is back for a fashionable second round this spring.

Fresh from its initial rollout, the new V5 RNR sneaker is taking center stage in four essential color schemes in the latest images released. With a design that’s heavily influenced by the Y2K era, this shoe features mesh panels and metallic embellishments, creating a sporty silhouette that has been praised for embodying the classic dad shoe style at a more budget-friendly cost compared to other models from the brand that are typically released.

In this campaign, BRKN and Laura Wittek challenge traditional stereotypes by showcasing the V5 RNR sneaker beyond its typical sporty image, instead highlighting it in Berlin’s cultural hotspots. Fashion influencer and trendsetter Laura Wittek adds her unique touch to the shoe with a vibrant combination of plaid trousers and track jackets, while musician BRKN expresses his individuality through classic leather jackets and denim jeans.

Check out the “EXPECT THE UNEXPECTED” Spring 2025 campaign in the gallery above.

To shop the Nike V5 RNR in the four featured colorways, head to Deichmann’s website now.

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