Nike’s New V5 RNR Is the Star of Deichmann’s Latest Campaign

Last year, Deichmann introduced their “EXPECT THE UNEXPECTED” campaign, partnering with Nike to envision their reimagined sneakers on contemporary creators. This time, the campaign turns traditional expectations upside down with an inspiring collection of looks for a fashionable second act this spring.

Fresh from its initial release, the new V5 RNR is now center stage in a series of captivating images showcasing four essential color options. This sneaker, with a Y2K influence, boasts mesh sections and metallic highlights, lending it a sporty profile. Lately, it’s been praised for masterfully capturing the classic dad shoe vibe at a price point lower than most of its general release counterparts from the same brand.

In the campaign, BRKN and Laura Wittek challenge stereotypes by moving the V5 RNR from its expected sporty environment into Berlin’s vibrant cultural hotspots. Content creator and fashion trendsetter Laura Wittek personalizes the sneaker with a unique blend of plaid trousers and track jackets, while musician BRKN expresses his individuality in timeless leather jackets and denim jeans.

Check out the “EXPECT THE UNEXPECTED” Spring 2025 campaign in the gallery above.

To shop the Nike V5 RNR in the four featured colorways, head to Deichmann’s website now.

Read More