Noah Taps Donna Summer’s Daughters For Capsule Honoring “The Queen of Disco”

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As a gamer who grew up in the 70s and 80s, I can vividly remember the pulsating beats of disco music that filled the airwaves and dancefloors. The name Donna Summer was synonymous with the genre’s golden era. So, when I stumbled upon Noah’s collaboration with the Donna Summer estate, I felt like I had stepped into a time machine.

Noah, in partnership with the estate of Donna Summer, showcases a tribute to the “Queen of Disco” through a campaign featuring her daughters and extended family. To honor the significant influence of this musical icon, particularly on her loved ones, and her impact on modern music, the brand has presented a collection of simplified graphic tops and golden accessories that echo her illustrious music career.

Distinctive graphic t-shirts are worn by Donna Summer’s two daughters, featuring pieces like the Love to Love You T-Shirt in red, adorned with flowing cursive letters, and the Seasons of Love T-Shirt, showcasing an image of the singer lounging on a radiant moon. The Last Dance Football Jersey subtly showcases its design with just the phrase “Last Dance” printed in a collegiate font at the back of a vintage sports t-shirt.

In this fashion line, you’ll find long-sleeved designs such as the “Queen of Disco” long-sleeve tee, featuring an up-close image of the performer during her performance and the name “Donna Summer” elegantly written on the back. Additionally, there’s the “Glitter Hoodie,” which subtly pays tribute to Summer’s enchanting work through a basic black hoodie adorned with shimmering glitter. The assortment concludes with an “I FEEL LOVE” necklace available in premium 14k gold and a more budget-friendly gold-plated option.

During the filming, I had the privilege of meeting Summer’s daughters Brooklyn and Amanda, co-founders with Noah’s Estelle Bailey-Babenzie. They spoke about their mother with deep respect for her artistic prowess and boundless creativity. Brooklyn shared, “Music was indeed a significant aspect of who she was, but we also witnessed her designing clothes, decorating our home, preparing exquisite meals, hosting unforgettable parties, and constantly innovating.” Amanda echoed this, saying, “Every project she tackled was not just about completion, but transformation – making it more beautiful, enhancing its taste, or transforming it into a memorable experience.

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Shop the full collection now at the Noah web store.

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2024-12-10 01:55