As a huge fan of both Oatly and Malibu, I am absolutely thrilled about their latest collaboration that is redefining the taste of summer with Piña Oatlada. The thought of combining these two iconic brands to create a unique dairy-free soft serve ice cream has my taste buds dancing with excitement!
I’m thrilled about the collaboration between Oatly and Malibu! Together, they’re bringing a new twist to summer with Piña Oatlada. This innovative treat combines the best of both worlds: a Malibu-infused soft-serve ice cream with a piña colada flavor, all dairy-free for me to enjoy!
In their newest collaboration, these two brands merge their distinguished methods from their industries to produce a distinctive summer treat. Oatly introduces its well-made dairy-alternative items into the ice cream sector with a soft serve version that is free of dairy and soy. This innovative creation boasts an appealing texture as silky as traditional ice cream.
In simpler terms, Oatly’s goal is to be present in every dairy market, making it convenient for consumers to opt for oat milk instead of cow’s milk. Oatly’s Executive Creative Director, Martin Ringqvist, shares this perspective with TopMob. To expand their reach, they have teamed up with Malibu to introduce oat drinks into the nightlife scene, an unconventional space for an oat drink brand. Surprising and unique experiences are what Oatly excels at.
Craig Max van Niekerk, Malibu’s VP of Marketing, described how the partnership came about. He shared that the collaboration truly came alive when a team of Malibu mixologists visited Oatly’s headquarters for some experimentation. They discovered numerous tasty combinations, but the Piña Oatlada soft serve was an exceptional find and seemed like a novel and invigorating method to initiate our partnership.
In addition to their selection of drink-and-dessert items, they have collaborated to launch an exclusive, limited-edition merchandise line. Featuring vintage-inspired acrylic visors, socks, and T-shirts, the co-branded goods aim to transport the bar experience to the beach. The collection includes an edible goblet in sandy shades for serving the Piña Oatlada, as well as a mini-umbrella to match.
In every detail, from the images to the chosen color scheme, we aimed to convey the carefree feeling of summer. Ringqvist explains, “Our goal was to represent the enjoyable, low-key social occasions shared with friends, reminiscent of lighter drinks.” Carefully selecting colors inspired by a sunset in the Malibu branding, we successfully transported that warm, sunny vibe from a rainy Malibu to a rainier London.
Malibu and Oatly are teaming up for an sunny promotion in east London. Together, they’re setting up shop with engaging activities that will leave visitors feeling immersed.
Each Thursday to Sunday until August 2, the Paradise Arches, aptly named, will feature a distinct performer, group, or experience for its weekly event series. Co-hosted residencies will showcase these Headliners.
At Paradise Arches, you’ll find a variety of offerings for every taste: from vibrant performances by Pxssy Palace to cozy supper clubs, and even daytime pilates sessions. This temporary venue offers a chance to step away from the routine and indulge in something extraordinary, as Van-Niekerk puts it, “Our goal is to provide an unforgettable experience filled with delightful surprises that encourage people to unwind and enjoy themselves.”
As a fan of both brands, I’m thrilled that they’re teaming up for a European tour this summer. The Piña Oatlada is finally making its way to the northern hemisphere, visiting different cities and festivals along the way. What an exciting opportunity to experience these two amazing brands in person!
As an excited fan, I’d recommend checking out the official site dedicated to the collaboration between Oatly and Malibu for further details. You’ll have a chance to win some exclusive merchandise through giveaways on Malibu’s social media platforms, as well as at select Oatly festival activations.
DISCLAIMER: We discourage irresponsible and underage drinking. Drink responsibly and legally.
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2024-07-29 16:56