Oscar Red Carpet: Chanel, Timothée, Ariana Top Fashion Power Rankings!

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I find it hard to believe any account that downplays the enthusiasm for the Academy Awards or the fashion extravaganza on the Oscars red carpet, as statistics show otherwise. In other words, it’s clear that many people are still captivated by these events!

Preliminary assessments suggested that the Oscars 2025 broadcast received slightly fewer viewers compared to the previous year, 2024. However, after accounting for viewings on computers, tablets, and smartphones – which are typically included in subsequent Nielsen reports according to their regular policy – it appears that the broadcast actually saw a 1% increase in viewership, amassing a total audience of approximately 19.69 million viewers.

$173.07 million in total engagement in 2025, compared to $150.52 million overall in 2024.

A unique collaboration between The Hollywood Reporter and data company Launchmetrics introduces the Red Carpet Power Rankings. These rankings aim to numerically assess the effect of brands showcased on red carpets during award seasons, using Launchmetrics’ exclusive Media Impact Value (MIV) system. This algorithm, owned by Launchmetrics, evaluates and ranks both the brands and celebrities across five categories: fashion, watches, jewelry and accessories, plus the top five women and men at each event. The MIV algorithm ascribes a financial value to every post, social media interaction, and editorial article to gauge a brand’s impact and audience engagement. Recognized as a modern method for brand measurement across the industry, it provides valuable insights into brand performance.

Who took home the honors at the 2025 Oscars red carpet, and which fashion labels left a lasting impression? Take a look at our freshly released statistics to find out.

Top 10 Fashion Brands: Chanel and Lupita Create a Frenzy for Pearls

2025’s Oscars saw five fashionable women adorned by Chanel: Lupita Nyong’o, Margaret Qualley, Penelope Cruz, Lily-Rose Depp, and nominee for best actress Fernanda Torres. This impressive lineup played a significant role in Chanel securing the leading position among fashion brands, raking in $16.9 million in MIV. However, it was Lupita Nyong’o’s custom-made gown that drew the most buzz from the group. The pearl-adorned ivory silk charmeuse dress, inspired by a design from Karl Lagerfeld’s spring 1991 haute couture collection, boasted an impressive 22,410 hand-embroidery details that took 660 hours to create. Micaela Erlanger, Nyong’o’s longtime stylist, revealed the dress had been in development for six months before the Academy Awards, and it seemed that all the effort and patience paid off with the attention and interest it garnered.

1) Ariana Grande’s Schiaparelli gowns during her red carpet appearance and performance with Cynthia Erivo contributed significantly to the label’s second-place finish, while Demi Moore’s appearance in a Giorgio Armani Privé crystal-embroidered gown was probably a factor in Armani’s third-place ranking. Social media was abuzz over Moore’s best actress nominee gown. Adrien Brody, the best actor winner, added to these numbers in his Giorgio Armani Made to Measure tuxedo, and fellow winners Zoe Saldaña in Saint Laurent and Mikey Madison in Dior also increased their labels’ popularity by wearing those designs.

Top 10 Watch & Jewelry Brands: Stars Drive Interest in Cartier, Bulgari and Tiffany & Co.

2025’s Oscars saw jewelry brands carefully selecting stars to loan luxurious diamonds to. Zoe Saldana, Timothée Chalamet, and Elle Fanning all donned Cartier pieces, with Chalamet and Fanning being representatives of the brand. Notably, Saldana was the first to wear the Panthère Versatiles, a versatile necklace featuring diamonds, emeralds, and onyx from Cartier’s Nature Sauvage high-jewelry collection, which had just been freshly crafted in the workshop.

Selena Gomez drew significant focus due to her unique Ralph Lauren gown adorned with a Bulgari diamond necklace, but Isabelli Rossellini conveyed a more profound and emotional narrative through her Bulgari jewels. The actress from “Blue Velvet” honored the film’s director, David Lynch, and their past relationship as directors, following his passing in January, by wearing a Dolce & Gabbana gown made of velvet as a tribute. To complement the dress, she selected a Bulgari necklace with diamonds and sapphires, while Rossellini accessorized her ensemble with vintage Bulgari earrings that once belonged to her mother, Ingrid Bergman. Bergman wore these same earrings when she received her best supporting actress Oscar for “Murder on the Orient Express” in 1975.

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As for the victorious, actress Mikey Madison adorned her pretty pink satin Dior dress with Tiffany & Co. accessories, such as an eye-catching necklace lent from their historical collection. This intricate piece, made of platinum-iridium and decorated with white diamonds, hails from the 1910s era. It was complemented by platinum and diamond earrings, bracelet, and ring, along with a diamond and platinum ring that showcased a pink tourmaline.

Top Five Accessory Brands: Christian Louboutin Wins, But What’s Up with Fifth Place?

At the 2025 Oscars, Moore, Fanning, and Yvonne Orji donned Christian Louboutin footwear. However, it’s important to note that the designer’s impressive presence was also due to numerous other women (and at least one man) who sported his iconic red-soled shoes at the Vanity Fair party. This illustrious group included Cynthia Erivo, Miley Cyrus, Anna Kendrick, Halle Berry, Jenna Ortega, and Lil Nas X.

At the event, Aquazurra’s impressive performance was largely due to eight women who donned their designs, such as Leslie Bibb, Sarah Paulson, and Raffey Cassidy. Meanwhile, stars like Ariana Grande, Bowen Yang, Emma Stone, and Raye opted for Jimmy Choo shoes. However, it’s clear that Gomez’s stylish choice of Stuart Weitzman footwear significantly contributed to the label’s third place finish in the rankings.

However, if you noticed Under Armour on the list and are curious as to why this sports brand dropped to fifth place during the Oscar night results, it’s all about Adam Sandler. The comedic exchange between the actor and the evening’s host Conan O’Brien, who will also be hosting the 2025 Academy Awards, sparked online discussions not only about Sandler but also his outfit. Specifically, he was wearing a bright blue Aviator Nation zipped hoodie, Adidas basketball shorts, and Under Armour’s Steph Curry 11 sneakers. The conversation surrounding these shoes propelled Under Armour into the fifth spot. In an Instagram story to his 58 million followers, basketball player Steph Curry announced that the shoes would be re-released in limited quantities following the Academy Awards. If you manage to secure a pair, sending Adam Sandler a bottle of Champagne would be a fitting thank-you gesture!

Top 5 Women: Ariana Grande and Schiaparelli Win Big

5 outstanding actresses and no unexpected names took the lead in attendees at the Oscars 2025. Among them, Ariana Grande, who boasts an impressive 376 million followers on Instagram, shared two posts about her custom Schiaparelli pink satin and tulle gown, which she wore to the event. Her detailed posts, accompanied by a heartfelt thanks to creative director Daniel Roseberry, gathered close to 5 million likes. Add in the deep crimson Schiaparelli gown Grande donned during her Wicked medley performance with Erivo onstage, and both the star and the fashion house claimed the top spot quite decisively. An interesting tidbit: Roseberry creatively named Grande’s stage gown “The Ruby Slipper.

Moore’s second-place finish wasn’t unexpected, given that she was a popular choice online and among fans, and her win at the SAG Awards in the same category just a week prior had heightened anticipation for her appearance on the Academy Awards red carpet. Dressed to perfection in Armani Privé, accompanied by stylist Brad Goreski, Moore’s look on the red carpet was widely praised on social media. Although Anora’s actress won the Oscar, Moore certainly looked like the victor.

Top 5 Men: Is Chalamet Unbeatable?

2025 saw Timothée Chalamet’s reign in the male category during award seasons, an event nobody found surprising given his star power’s impact on brand popularity. His daring red carpet fashion choices, especially his butter-yellow Givenchy suit for the Oscars, caused quite a stir and sparked discussions about its unusual design. The double-breasted jacket, matching shirt, and pants that resembled jeans rather than tuxedos were not typical choices, but some speculated they might be a nod to Dylan’s “Big Yellow Taxi.” Despite Chalamet not revealing his reasons for this choice, the suit was one of the most talked-about outfits on the red carpet. His Cartier accessories, such as a 1988 necklace and 1994 watch, also boosted the brand’s popularity among men once more.

Despite the significant response to Timothée Chalamet’s Academy Awards appearance, it was still overshadowed – not just by Ariana Grande but also by all the top five women in terms of engagement and social media discussions. It seems that Hollywood’s male stars are adopting the ‘peacock’ trend on red carpets, but when it comes to capturing interest and social-media buzz, the women take the lead. The total earned engagement for the night’s top five women was a staggering $35.76 million, while the men managed only $10.9 million.

2025’s award season has come to an end, but a significant event still lies ahead in the first half of the year – The Met Gala is scheduled for Monday, May 4th, at New York’s Metropolitan Museum of Art. Colman Domingo, Lewis Hamilton, Pharrell Williams, and A$AP Rocky will join Anna Wintour as the evening’s co-chairs. We’ll be keeping an eye on the fashionable flair on the red carpet with our Red Carpet Power Rankings, while the museum will unveil the Costume Institute exhibition, “Superfine: Tailoring Black Style,” which opens to the public on Saturday, May 10th.

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2025-03-07 23:55