As a nostalgic 80s kid who grew up playing Pac-Man at the local arcade, this partnership between FlickPlay, Bandai Namco, and Shibuya City is nothing short of a dream come true! The idea of interacting with my beloved Pac-Man characters in both digital and physical settings through AR technology is absolutely mind-blowing.
FlickPlay, a Web3 platform enabling users to access digital assets and generate AR videos, has announced a significant partnership. This collaboration involves Bandai Namco, the proprietor of the iconic Pac-Man brand, and the City of Shibuya in Tokyo. This partnership is seen as a key move towards blending the digital and physical realms, with the aim to offer global fans unique interactive Pac-Man collectibles across both virtual and real-life environments.
In honor of Japanese culture and the 45th anniversary of Pac-Man, a Pokémon Go-like location-based event during the DIG Shibuya technology and arts festival (Feb 8-11) will turn over 40 locations in Shibuya City into an interactive playground. Here, fans can interact with various Pac-Man characters by unlocking them.
Approximately 120,000 people are anticipated to attend, and around 3 million daily visitors are expected in Shibuya during the festival. Santa Monica-based FlickPlay has stated that the activation was created with the goal of paving the way for widespread acceptance of entertainment powered by Web3 technology.
The term ‘Web3’ represents an aspiration for a decentralized internet, where it operates on blockchain technology and is managed collectively by its users. Recently, Sony Group announced their intention to explore opportunities in the blockchain and Web3 sector, with their divisions Sony Pictures, Sony Music, and a new global incubator.
For devoted Pac-Man enthusiasts around the globe, a special commemorative series of Pac-Man collections will be available through the FlickPlay store, inviting fans everywhere to participate in celebrating the game’s 45th anniversary and ushering in a new era of digital experiences.
As a passionate advocate, I’m thrilled to express that this collaboration aligns perfectly with our joint dream of merging timeless cultural figures, such as Pac-Man, with modern technology, revolutionizing fan interaction. Proudly, we are pioneers in making Web3 experiences approachable for everyday fans, reshaping the way people connect with digital characters, and generating novel chances for local economies and international brands.
FlickPlay, backed by investors such as Bandai Namco, Alpha Praetorian Capital, Goal Ventures, and Cogitent Ventures, expresses its mission on its website in a simple manner: “Bring your digital items to reality and connect with groups of similar enthusiasts.” A visual for the Tokyo activation similarly displays the slogan: “Gather. Interact. Engage.
As a dedicated admirer, I’d express it like this: “Bandai Namco’s vision is all about spreading dreams, joy, and motivation globally, aiming to craft a more vibrant future for everyone. That’s what Yoyo Yang, Bandai Namco Entertainment 021 Fund’s principal, shared. Our union with FlickPlay is a perfect match for our vision, as their cutting-edge platform provides an innovative method of connecting online fans with offline experiences through game-ready characters. We see tremendous worth in FlickPlay’s capacity to merge the digital and physical realms.
Yoshiro Tasaka, director of Shibuya Startup Support, commented, “Shibuya has consistently been at the cutting edge of cultural and technological advancements, and our collaboration with FlickPlay signifies a substantial leap forward in how cities can engage their residents and visitors through digital encounters. By merging well-known characters such as Pac-Man with real-world expeditions, this activation during the DIG Shibuya Festival provides a sneak peek into the future of urban entertainment – where physical environments and digital interactions converge to create extraordinary urban memories. We are confident that this partnership will not only improve the time spent in Shibuya but also establish a new benchmark for how cities can foster innovation in tourism, commerce, and community engagement.
As a gaming enthusiast myself, I’m thrilled about FlickPlay’s vision to transform into a hub where fans can purchase digital toys tailored for games, express themselves creatively, and immerse in mini-games and communities. It’s more than just a platform; it’s about reshaping social narratives and enabling fans to interact with their beloved characters in everyday life.
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2024-11-19 20:25