Money Ball: How College Athletes Are Raking in Big Bucks Without Going Pro
Three years on, lifting the ban on college athletes profiting from their name, image, and likeness (commonly referred to as NIL) has proven to be highly beneficial. Students now have the opportunity to earn substantial additional income, and it’s also providing career paths for those who no longer aspire to become professional athletes. Many young athletes across various campuses and sports express that the new NIL regulations have significantly impacted their view of their sport, their future careers, and how they interact with fans.