Disney Bets That Its Breadth and Depth Will Wow Media Buyers In This Year’s Upfront
Rita Ferro, Disney’s global advertising president, expressed in an interview with The Hollywood Reporter that viewers can expect a unique show from Disney, one that won’t focus on linear and streaming content or sports. Instead, it will be a cohesive presentation of Disney’s connections with celebrities, consumers, and brands. Ferro predicts this show to be among Disney’s most thrilling yet, as it taps into the elements that have always captivated fans. In today’s volatile economy, she notes that brands are strategizing for various possibilities, aiming to maintain sales volume while keeping their brand top-of-mind for a more discerning consumer.