EXCLUSIVE: PVRInox and Maddock enter into a legal battle over Bhool Chuk Maaf – What are they fighting for?

The source explains that since cinemas are closed in Jodhpur, Punjab, and night shows are not running in Delhi, it was logical for the producers to postpone the release of Bhol Chuk Maaf due to the cancellation of IPL. With the distribution keys (KDM’s) already distributed worldwide, there was a risk of piracy, which prompted the makers to opt for a direct-to-digital release without significant delay. The insider adds that if Maddock had waited a month before releasing Bhool Chuk Maaf, there might have been a breach in security and leakage of content, potentially resulting in substantial losses. Notably, PVRInox has no role in the decision-making process regarding the release of this film since they are not investors in it.