The 2024 Eastside Golf Invitational in Pictures
As a devoted follower, I’m thrilled to share that Eastside Golf, a trailblazing brand established by HBCU alumni and famed for its collaborations with Jordan, recently hosted its second annual invitational at the prestigious Liberty National Golf Club. This year, they’ve set some bold goals for 2024, partnering with Mercedes-Benz USA to expand their reach among women and strengthen their backing of Morehouse College, the alma mater of the brand’s founders, Olajuwon Ajanaku and Earl Cooper. The invitational was the second joint event between these two dynamic brands. This exciting partnership kicked off a significant period for Eastside that began with the unveiling of its inaugural experiential pop-up in SoHo and concluded with rapper Fabolous crooning to Eastside’s guests under the iconic gaze of the Statue of Liberty, encouraging us all to “Make Me Better.