Mirroring The Industry: The digital market rate crash is good news for the Hindi Cinema and audience – Decoding The Risk Reward Ratio
Last night during our conversation, my friend mentioned, “If you gift me your car without charge, I may not handle it carefully. But if I buy it fair and square, I will ensure its longevity.” This simple remark made me ponder on the notion that taking on risk can heighten personal responsibility. I drew a parallel to this situation in the Hindi Film Industry. With the advent of pricing in the digital realm, some producers have grown complacent, focusing more on financial returns and less on the merit of their scripts.