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Paris Hilton is giving the beauty business another shot.
A 44-year-old celebrity known for reality TV and entrepreneurship announced on Instagram that Parívie, her fresh skincare brand, will debut on May 7th. This beauty company adds to Hilton’s collection of fragrances, cookware, fashion, and home goods already available at Walmart.
For years, I’ve been immersed and passionate about all aspects of beauty – trying out new techniques, growing, and developing a deep affection for the creative process of self-expression. However, I yearned for more than just another beauty brand. I desired to create something that echoes my personal journey, my beliefs, and my idea of eternal, iconic beauty. Today, that dream has become a tangible reality, as I share this exciting news with you all.
Parívie goes beyond mere skincare; it’s about fostering a sense of confidence, strength, and radiance at any age,” she explains further. “It’s rooted in my conviction that authentic beauty transforms and gains strength over time. I’ve infused every aspect, from the formulas to the packaging, with my heartfelt passion to craft something luxurious, groundbreaking, and refined. I eagerly anticipate your encounter with it.
View this post on InstagramA post shared by Paris Hilton (@parishilton)
Back in November, I learned that Hilton was teaming up with Guthy-Runker, a major beauty company, on a new beauty brand (previously known as 11:11 Beauty), according to Women’s Wear Daily. As the founder of 11:11 Media, my empire includes Slivington Manor Entertainment, podcasts like London Audio, licensing deals, and even music ventures. On the philanthropic side, 11:11 Media Impact is dedicated to various initiatives, such as advocating for teen institutionalization awareness and promoting neurodiversity causes.
Based on Hilton’s fondness for pink and shiny items, it is likely that the packaging of Parívie’s products will feature rose-colored tones, similar to what can be found in her budget-friendly collection of cookware, kitchen appliances, and other items available at Walmart.
She’s no stranger to the world of cosmetics; she had her own skincare line, Pro D.N.A., which was established in 2018, but has since closed down. More recently, she’s partnered with Tan-Luxe on self-tanning kits.
Stay tuned for more.
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2025-03-27 16:54