As a seasoned gamer with a deep appreciation for fashion and its intricacies, I find Peter Hawkings‘ sudden departure from Tom Ford as creative director quite surprising. Hawkings’ tenure at the label, spanning almost a quarter of a century, speaks volumes about his dedication and expertise in the industry. His journey with Tom Ford began as the senior vice president of menswear division, and he was handpicked by Ford himself to succeed him as creative director last year.
Peter Hawkings is relinquishing his role as creative director at Tom Ford, having held the position for under a year following Tom Ford’s departure. The upcoming Spring 2025 collection from the brand will be presented in a showroom setting during September, with details about Hawkings’ successor to be shared by the company soon.
“Guillaume Jesel, Tom Ford’s president and CEO at The Estée Lauder Companies, expressed his heartfelt thanks to Peter for his remarkable work for Tom Ford since the start.”
Lelio Gavazza, CEO of Tom Ford Fashion, expressed his gratitude towards Peter for his valuable collaboration since the merger of Tom Ford Fashion with the Ermenegildo Zegna Group. In this crucial stage of growth, Peter and his team have significantly contributed. Wishing him the best in his future endeavors.
Hawkings collaborated with Ford for nearly a quarter of a century, holding the position of senior vice president for their menswear line prior to being appointed creative director in the previous year’s April. During this announcement, Ford acknowledged Hawkings’ significant contribution to the brand’s prosperity and praised him as an exceptionally gifted leader with extensive industry knowledge.
Tom Ford stepped down from his namesake brand at the start of 2023 following its sale to Estée Lauder in November 2022 for a $2.8 billion USD deal. Zegna Group holds a 20-year license to manufacture the label’s fashion line, with the possibility of extending this agreement for another 10 years.
I, as a dedicated fan of Zegna, can tell you that one of the brand’s primary objectives is to boost the sales of Tom Ford’s womenswear line. According to Vogue’s reports from 2023, this segment accounted for an impressive 30% of Zegna’s total revenues. Given that Alessandro Hawkings hails from a background in menswear, it’s reasonable to anticipate that his successor will place greater emphasis on the men’s division.
Hawkings has not yet offered a statement on the announcement.
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2024-07-22 17:26