Polkadot’s $37M Marketing Expenses Spark Community Criticism

As a researcher with a background in blockchain technology and a keen interest in the Polkadot ecosystem, I find myself deeply concerned by the recent revelations regarding the allocation of funds in Polkadot’s H1 2024 Treasury Report. The significant investment in marketing initiatives, amounting to over $30 million, has raised eyebrows within the community and sparked accusations of centralization and unnecessary spending.


Based on the Treasury Report for the first half of 2024, approximately $40 million were allocated for outreach programs aimed at attracting new users, developers, and businesses to our ecosystem.

In the first half of this year, Polkadot invested approximately $23 million in development efforts. Meanwhile, they expended more than $20 million on advertising and around $10 million on sponsorships, which encompassed sports collaborations, a racing driver partnership, and an e-sports tournament alliance.

The criticisms leveled by the blockchain community towards the substantial marketing budget are that it fosters a centralized system and unnecessarily drains resources. Victor Ji, a co-founder of Manta Network, has been particularly vocal in his criticism. He argues that there’s insufficient backing for builders from diverse backgrounds, and Asian innovators face discrimination within this sphere.

Victor Ji, the former head of a notable initiative in the Polkadot network, asserted that his group encountered persistent issues and prejudices. He characterized Polkadot as a “toxic ecosystem” with limited significance for Web3 and insufficient focus on user acceptance.

Gavin Wood, who leads the Polkadot team including Ji, was accused by Ji of being incompetent and overly centralized. Ji pointed out financial inconsistencies, suggesting preferential treatment for American and European initiatives compared to their Asian counterparts. Furthermore, he raised concerns over the under-representation of Asians at a Polkadot Academy event held in Hong Kong, despite its Asian location.

In the face of criticisms, Manta Network continues to prioritize the development and deployment of its Polkadot parachain. Meanwhile, the team is expanding their efforts towards Ethereum Layer 2 and other vibrant ecosystems to foster growth and collaboration.

A key member of the Polkadot development team, going by the name @seunlanlege, voiced his concern and dismay over what he perceived as unnecessary expenditures from the Polkadot treasury on marketing efforts. He drew parallels to past cryptocurrency projects that have been marred by financial mismanagement.

As a researcher examining Polkadot’s treasury report, I found some points of concern regarding its financial sustainability. The data suggests that if the current spending rate continues, the treasury is projected to exhaust its funds within approximately two years.

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2024-07-02 21:41