As a seasoned crypto investor with a knack for spotting potential and a soft spot for football, I must admit that the partnership between Polkadot and Inter Miami is more than just a mere collaboration to me. It’s a strategic move that blends two dynamic worlds – blockchain and sports – in an unprecedented way.
In a new collaboration, the football team Inter Miami from the United States has agreed to display the Polkadot blockchain network’s logo on Lionel Messi’s training uniform.
Based on a statement sent to crypto.news, it’s been announced that Inter Miami players, including football stars like Lionel Messi and Luis Suárez from FC Barcelona, will don training kits embellished with the Polkadot logo. This partnership makes Polkadot the global training partner of the club.
The emblem will appear on both the front and rear of the players’ and coaching staff’s training jerseys, which they will wear during practices and pre-game warmups. Starting from August 31st, Inter Miami supporters across the globe will get their first glimpse of the latest uniforms in an away game against Chicago Fire FC.
Additionally, as a primary collaborator, Polkadot’s logo and branding will be showcased on signage throughout Chase Stadium, which serves as the football team’s home field. Furthermore, as part of the agreement, Polkadot will interact with the club’s fanbase through engaging activities in a dedicated fan zone area.
Chrissy Hill, Chief Legal Officer and temporary Chief Operating Officer at Parity Technologies, a company specializing in blockchain infrastructure and the backbone of Polkadot, expressed that the project’s partnership with Inter Miami is consistent with their dedication towards the future of entertainment.
2020 saw the emergence of Polkadot, a network designed by Ethereum co-founder Gavin Wood that connects multiple blockchains. Its unique feature is a central Relay Chain which provides shared security and consensus among the connected chains. This structure allows for independent blockchain networks, or parachains, each with distinct features and functions, to run simultaneously and interact seamlessly. This boosts network-wide interoperability and scalability.
This latest collaboration is a continuation, stemming from Polkadot’s endorsement agreements with race car driver Conor Daly at the Indy 500 and gaming enterprise Mythical.
In a community-driven approach, Polkadot employs a decentralized decision-making system where the community casts votes on how funds from the treasury (including budget for marketing and partnership deals) are distributed. The exact amount spent on the most recent sponsorship deal hasn’t been revealed yet, but it aligns with previous marketing strategies of the network.
In the early part of this year, there was a lot of discussion within the crypto community about Polkadot’s marketing strategies, as it was revealed that they spent around $37 million on marketing during the first six months of 2024, instead of focusing on essential projects that support their ecosystem.
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2024-08-29 16:08