PUMA Shares Fall to Six-Year Low After Group Narrows 2024 Profit Forecast

PUMA Shares Fall to Six-Year Low After Group Narrows 2024 Profit Forecast

As a seasoned gamer with an affinity for the latest sports apparel and sneakers, I can’t help but feel a pang of disappointment upon hearing about PUMA‘s struggling financial situation. Over the years, I’ve come to appreciate the quality and style that their products offer, making them a go-to choice in my virtual gaming wardrobe.


The popular sports brand PUMA experienced a drop in its stock value to a level not seen in six years, following the company’s adjustment of its annual profit expectations this week. This reduction was due to a combination of conservative consumer attitudes and increased shipping expenses, as reported by MarketWatch.

From my perspective as a devoted fan, in their most recent financial report, the company revised its full-year earnings forecast downward from an initial expectation of €700 million EUR to a range between €620 million EUR and €670 million EUR. This revision led to a 13% decrease in PUMA’s share price, dropping them to €36.20 EUR, representing a significant annual decline of approximately 30%.

During the second quarter as a gamer, I saw that our company reported a 2.1% boost in currency-equivalent sales, totaling an impressive €2.12 billion EUR. On the profit side, we saw an uptick of 1.6%, landing us at €117 million. However, this figure fell short of what analysts had anticipated, as reported by Fashion United. In terms of geographical performance, sales soared by 9% in the Americas, but unfortunately, revenues dipped by 4.3% in Europe, the Middle East, and Africa.

As a devoted admirer, I can confidently say that I proudly upheld our projected performance for the quarter, and we’re steadily moving towards achieving our full-year targets, according to Arne Freundt, PUMA’s CEO, in a recent statement. However, the company has decided to adjust its profit prognosis downwards, which has resulted in a significant drop in share prices.

Friendly reminder: The company’s recent performance has been affected by a combination of stronger currency headwinds, strained supply chains, global economic uncertainties, and political tensions which have collectively dampened consumer confidence worldwide.

See PUMA’s full Q2 2024 report here.

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2024-08-14 17:55