As a seasoned gamer with a keen eye for fashion and a deep appreciation for football, I can confidently say that this news about Rhuigi Villaseñor‘s appointment as Chief Brand Officer of Como 1907 has got me pumped! Having followed his career from Rhude to Bally and Zara collaborations, it’s fascinating to see him take on a new challenge in the world of football.
As a gaming enthusiast, I’m excited to share that I, Rhuigi Villaseñor, founder of Rhude, have been appointed as the Chief Brand Officer for the legendary Italian football club Como 1907. According to WWD, this is my latest creative adventure! My task now is to transform this esteemed team into a complete lifestyle brand as we make our triumphant return to Serie A after over two decades. Let’s bring the magic back and create unforgettable memories together!
As a gamer, I’ve got no stranger vibes when it comes to teaming up with European partners, whether they’re high-end or mass-market. In the past, I’ve been the creative captain for a Swiss fashion powerhouse like Bally and collaborated with Zara on my R.H.U. clothing line. Being a Filipino immigrant, I’ve always carried a dreamy longing for European luxury blended with Americana style in my designs, which has been a recurring theme at Rhude – my creative playground.
His SS25 Rhude presentation, which took place in Como, teased some of the work he has been doing behind the scenes with Como 1907, including co-branded polo shirts and windbreaker jackets. As he takes the reigns as Chief Brand Officer for the football club Villaseñor will be entrusted with fashion direction and merchandise development. Also a minority owner of the club, the designer told WWD that he hopes to turn Como 1907 into a “globalized IP and a globalized name.”
Keep an eye out for the latest news from HYPEBEAST, as the official Como 1907 collections by Villaseñor will be arriving in 2025.
Read More
Sorry. No data so far.
2024-10-31 18:25