Rihanna Wrangles RZA and Riot for New Savage x Fenty Campaign

Rihanna Wrangles RZA and Riot for New Savage x Fenty Campaign

As a gamer who’s had the good fortune of raising a brood that could pass as a mini soccer team, I can truly appreciate Rihanna’s latest move with her Savage x Fenty line. The Forever Savage Hooded Onesie is not just another addition to my ever-growing wardrobe; it’s a testament to the power of family and the joy of dressing them up in styles that make them as cool as their mom.


In the thick of her “soccer mom” phase, Rihanna isn’t slowing down a bit. Right after unveiling her latest collaboration with PUMA on Avanti, she’s managed to get her family involved for the Savage x Fenty holiday advertising campaign.

With Riot and RZA by her side, Rihanna unveils the latest holiday season addition to Savage x Fenty – the Forever Savage Hooded Onesie. This versatile piece is offered in a variety of sizes for infants, toddlers, children, and adults. The onesie boasts an all-over design inspired by the festive spirit, appearing in multiple color variations. Prices for this item range from $49.95 USD – $94.95 USD.

In our latest conversation, it’s clear that she derives significant inspiration from her tight-knit family of four.

She shared that her goal was to create sneakers in the colors she desired for herself and her children to wear. Essentially, she aimed to integrate her family into all aspects of her work by reflecting their styles.

Check out the campaign displayed in the gallery above and purchase the Savage x Fenty Forever Savage Hooded Onesie directly on their official site right now. Keep an eye out for a comprehensive holiday collection from Savage x Fenty too, which is scheduled to launch on November 1st.

Revisit our full conversation with Rihanna on her ongoing PUMA collaboration here.

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2024-10-30 19:55