Rob Liefeld’s characters have been adapted into movies by Hollywood. Now, for his new comic, he is learning from the film industry. Liefeld has noticed that as box office revenues have been declining, earnings from additional markets like streaming or video-on-demand have become crucial for a movie’s success (for instance, Wicked earned over $100 million from premium video on demand sales).
For Youngblood No. 1, Liefeld attempted a comparable strategy. Instead of going through traditional channels, he offered a custom, directly-to-consumer version of the book on his website for fans to purchase in April. The trial was successful, and it has now been disclosed to The Hollywood Reporter that the book earned half a million dollars in sales across five editions with distinct covers.
According to Liefeld, it’s essential for comic book talent, similar to the studios, to have multiple sources of income. He suggests that selling directly to consumers is a significant revenue source. When Marvel and DC explore this avenue that Liefeld has already tapped into, it will be hugely profitable.
To take his venture a step further, he’s currently working on generating another income source. This new development will be unveiled as a popular edition, published by Image Comics in November. The covers for this release will feature the artwork of renowned artists such as Skottie Young (known for “I Hate Fairyland”), Daniel Warren Johnson (“Transformers, Do A Powerbomb”), Ryan Stegman (“X-Men, Venom”), Ryan Ottley (“Invincible, Battle Beast”), Kael Ngu (“Venom”), Erik Gist (“UnDeadpool, Spawn”), and Mark Spears (“Monsters”).
Liefeld emphasizes that the individual copies of the comic books bought by fans in April are exclusive to them, as opposed to the standard editions sold later which may have distinct cover art and even altered content to maintain the uniqueness of the initial releases.
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Liefeld highlights that the editions directly sold to consumers in April will be unique due to differences in covers and sometimes pages compared to the mass market editions, so as to safeguard what made the original versions special.
After parting ways with Marvel Comics publicly, Liefeld is recognized for creating characters like Deadpool and Cable. In a heated podcast discussion in February and subsequent interview with The Hollywood Reporter, Liefeld announced his decision to break ties with the company, citing perceived slights at the premiere of Deadpool & Wolverine as the reason.
I took a significant risk, destroyed a bridge irreversibly, added as much fuel as possible, and bid farewell, so to speak. This intense action, it seems, was what I required to push myself as relentlessly as I do today.
Read on for an exclusive look at the cover images.
Erik M. Gist

Ryan Stegman

Daniel Warren Johnson
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2025-07-21 21:54