Leaked rumors about the potential price of the ROG Xbox Ally X portable gaming device have sparked much conversation before its formal unveiling.
This points to ASUS and Microsoft focusing on the premium end of the market.
Based on findings from various European ASUS retail sites and reports across several technology publications, it appears that the standard ROG Xbox Ally is slated for release at around 599 Euros. The premium ROG Ally X, however, will cost approximately 899 Euros.
In simple terms, for the American market, the standard model will cost around $699, while the Ally X might be priced at about $1,050. This price range is common among most laptop models.
What Do You Actually Get for Paying More?
The Ally X features AMD’s latest Ryzen Z2 AI Extreme Processor, representing a significant enhancement compared to its predecessors. This chip delivers improved performance and increased efficiency.
The specifications encompass 24GB of high-speed LPDDR5X-8000 RAM, a full-sized 1TB SSD, and an enhanced 80Wh battery. Both models share the same 7-inch 1080p screen operating at 120Hz, yet the internal hardware varies significantly between them.
The standard model of Ally relies on a less potent Ryzen Z2 A processor, is equipped with 16GB RAM, and offers 512GB storage. This hardware setup has often been likened to the gradually aging internal components found within the Steam Deck OLED.
It has been noted that the Z2 A shares a striking similarity with the Aerith chip found in the Steam Deck, leading to apprehensions about its pricing.
Although some people believe that the Ally X offers high-performance for tech-savvy users seeking a top-tier handheld device, others contend that its price undermines the fundamental idea of an affordable and portable gaming console.
When considering that a thousand dollars can purchase a high-end gaming laptop or even a Steam Deck OLED along with a PS5 Pro, it’s quite an enticing prospect.
Why Isn’t Microsoft Subsidizing This Like a Typical Console?
The news that Microsoft is abandoning their standalone Xbox has sparked renewed disappointment, as the partnership with ASUS appears to be just a marketing experiment rather than a genuine commitment to developing a dedicated handheld console.
Unlike Nintendo or Sony, ASUS isn’t in the business of selling hardware at a loss.
In simpler terms, since there’s not a system for recouping costs by selling the game or offering subscriptions, the entire cost is transferred to the consumer. This is likely the reason why the Ally X falls into the same price bracket as high-end laptops.
Should We Expect a Price Cut, or Is This It?
There’s some doubt about whether the leaked prices are correct, but if they are, they align with ASUS’ current pricing for the ROG Ally. This could suggest that ASUS may continue using a similar pricing strategy.
Ally X’s potent features could potentially appeal exclusively to a specialized group of portable gaming enthusiasts, given their cost.
For numerous shoppers, it’s likely that affordable choices such as the Steam Deck, Legion Go, or Switch 2 will be more appealing due to their strong performance relative to their cost.
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2025-07-15 10:12