David Eilenberg, who leads content for Roku, is leaving the streaming service to take on the role of Creative Director at ITV America, the production company behind popular shows such as “Love Island USA”, “Hell’s Kitchen” and “Queer Eye”.
Eilenberg, who served as the studio’s top creative officer prior to his move to Roku last year, is now responsible for managing all of the company’s reality-based content.
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In his new role, Eilenberg, who was previously the chief creative officer at the studio and joined Roku in 2022, will be overseeing the entire lineup of unscripted programming at the company.
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Eilenberg, who held the position of the studio’s chief creative officer before transitioning to Roku in 2022, is now in charge of the company’s entire collection of reality-based shows.
As a gamer, I’m bursting with pride about being part of Roku’s triumphant journey, particularly doubling the scale of The Roku Channel, making it the fastest-growing streaming service out there. Yet, my heart is racing with exhilaration as I prepare to go back home to ITV, where I’ll reunite with their top-tier teams and immerse myself in the creative process once more. It’s been an incredible transformation in a short span of time, and I can hardly contain my anticipation to contribute to the creation of the next wave of smash-hit television, digital, and branded content!
David returns with a rich trove of tech wisdom, client comprehension at a data-centric level, and the ability to navigate complex markets,” stated ITV America CEO David George. “He’s an essential ingredient in our success: he knows what strategies are effective, what’s on the horizon, and most crucially, how to enjoy the process. Together with Adam’s talent for generating and enhancing opportunities, and Danielle’s business savvy, we’re bringing the team back together. I’m as thrilled about this as I was when Rage Against the Machine reunited.
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2025-05-08 23:55