As a long-time admirer of streetwear and its evolution, I am beyond thrilled about Dao-Yi Chow’s new venture with New Era! This isn’t just a collaboration for him; it’s a homecoming to the brand that sparked his successful journey in fashion. The “Inaugural Season” collection is more than just clothing – it’s a testament to the power of reinvention and the enduring appeal of timeless streetwear style.
In May, Dao-Yi Chow took on the roles of vice president and creative director at New Era. He described this opportunity as a “full-circle moment” because not only is New Era his preferred brand of cap, but it was also the starting point for his successful headwear collaborations at Public School, the streetwear label he co-founded with Maxwell Osborne in 2008. Now, returning to the team in a new role, Chow is preparing to debut his first collection for New Era, titled “Inaugural Season,” which marks the launch of the brand’s first standalone apparel line called “BRAND NEW ERA TM.”
I’m thrilled to share that next month marks the arrival of a fresh sub-label, and guess who’s making a grand entrance? None other than Carlisle Aikens, Idriys Ali-Chow, Fisher Smith, and Jonah Lowe, a group of emerging talents! The visual story, expertly captured by Ari Marcopoulos and artfully styled by Matthew Henson, offers a sneak peek at the label’s clothing line, hats, and accessories. These stylish pieces will be rolled out in three distinct collections!
The collection offers three distinct styles: “New Classics”, featuring the brand’s iconic headwear fabrics in clothing designs; “Prototype”, encompassing robust everyday necessities, and “Graphic Fundamentals”, showcasing vintage motifs prominently on sportswear-style pieces.
Chow expressed his pride in being involved in a significant turning point for New Era, stating that the chance to develop a novel product and provide a contemporary perspective on one of his most cherished brands was a long-held dream. ‘BRAND NEW ERA TM’ is more than just reminiscing about the past; it’s about standing on the solid ground of our history, constructing upon our legacy, and reimagining what it truly means to be a sportswear brand that evolves with the times, shapes the future, and unites us all through authenticity and skillful craftsmanship.
On September 13th, I can’t wait to explore the fresh and exciting “BRAND NEW ERA TM” collection that will be up for grabs on their official webstore! Check out the sneak peek of the line in the gallery above and get ready to add some new favorites to your wardrobe.
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2024-08-20 17:26