In an exciting collaboration that echoes both tradition and the silver screen, Harpic – a household name in India – has joined forces with no one less than Shah Rukh Khan. Following typical Bollywood drama, the announcement was not only grand, but truly spectacular.
Where did the big reveal happen?
At the iconic Maratha Mandir cinema, preceding the 11:30 AM daily showing of Dilwale Dulhania Le Jayenge – a theater deeply intertwined with SRK’s enduring legacy – Harpic’s latest TVC featuring Shah Rukh Khan is now screened. This unexpected treat stirs up nostalgia and offers something exciting to anticipate for the audience.
Kicked off on May 1st, this campaign has sparked more than just interest in its content; it’s piqued curiosity about what it might foreshadow. This isn’t merely an advertisement; it serves as a sign, a flame, the start of something new.
Why SRK?
As a devoted supporter, I’m excited to share that Harpic is embarking on a fresh journey, one that echoes in every household, for every decision-maker, and every voice advocating change. And when it comes to Shah Rukh Khan? He’s not merely a star; he’s a timeless icon, particularly striking a chord with the women who are the backbone of Indian households.
Regarding our partnership, Shah Rukh Khan expressed: “Cleanliness starts with small yet impactful steps. It’s an honor to team up with Harpic, a brand that has been advocating for hygiene and dignity in Indian homes for many years. I hold deep admiration for the unrecognized heroes – homemakers – whose tireless efforts maintain the well-being and joy of their families. They truly deserve our utmost respect.
In simpler terms, SRK’s appearance in this ad isn’t just a brief moment; it sparks discussions. It links the ordinary with the extraordinary. Instead of marking the end, this TV commercial serves as a sneak peek or an opening act.
More than a moment — it’s momentum
Because when it comes to clean toilets and timeless charm, we now have the perfect duo:
#SRKHaiNa, just like #HarpicHaiNa.
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2025-05-02 19:07