“Films featuring concerts and music documentaries significantly boosted music earnings, according to a report by Luminate – an entertainment data and insights firm – that they released on Wednesday.
It’s clear that the music industry is serious about its business, as shown by certain points in the report. The report emphasizes that music films and documentaries continue to be valuable, with platforms like Netflix, Amazon Prime Video, and Disney+ being major players in meeting viewer demand for this format. This benefits both the streaming services, due to increased viewership and surges in streaming, as well as the rights holders who receive royalties from these activities.
In 2024, Luminate’s Streaming Viewership tool showcased the most-viewed music documentaries on prominent streaming platforms, with Netflix’s “The Greatest Night in Pop” taking the lead. This captivating documentary chronicles the night back in 1985 when the industry’s most iconic stars collaborated to create “We Are the World.” Since its launch in January 2024, it has amassed an impressive 1.27 billion minutes of streaming time, as reported by Luminate (see chart for details).
1) In the rankings for 2024, Prime Video’s “I Am: Celine Dion” came in second place, with Netflix’s “Return of the King: The Fall and Rise of Elvis Presley” close behind in third. Fourth on the list was Netflix’s Taylor Swift documentary, “Miss Americana,” which, despite being the oldest among them, saw a surge in viewership due to the release of her album “The Tortured Poets Department” and the success of her Eras Tour worldwide. Luminate noted that this resurgence underscores how strategic cross-promotion can rejuvenate catalogs and their earning capacity.
Regarding Swift, she claimed the number one spot in the worldwide rankings of 2024 for being the most-streamed songwriter and a highly impactful artist.
Or simply:
In 2024, Swift was crowned as the top streamed songwriter and influential artist globally.
2024 saw Taylor Swift’s unstoppable reign continue with her critically lauded album titled “The Tortured Poets Department” and the blockbuster Eras Tour. Notably, Luminate has disclosed for the first time that Swift was the most-streamed songwriter around the world in 2024, outstripping renowned figures like Max Martin, a prolific writer who has contributed to hits by artists such as Katy Perry, Britney Spears, Ariana Grande, and The Weeknd.
2024 saw a shift in the global streaming scene as I, being a gamer from the U.S., found myself listening to a lot of tunes penned by songwriters from my country and those from the U.K. and Canada. However, it seems the stage is getting bigger with the rising influence of international artists. Songwriters from Sweden and France have made their mark, taking the fourth and fifth spots respectively. The top 10 was rounded off by talents from Australia, Norway, Germany, Colombia, and South Korea, showcasing the multifaceted nature of today’s hit-making world.
Taylor Swift’s influence continues to shine as she claims the first place in Luminate’s debut list of the world’s most impactful artists. This Luminate Index measures the intensity, reach, and fan loyalty of an artist among American consumers, providing brands with valuable insights for collaborations. Interestingly, eight out of the top 10 spots were held by women, with Swift leading the pack, followed closely by Adele and Beyoncé. Elton John and Eminem were the only men to break into the top 10, with Rihanna taking fifth place and first among Gen Z listeners. The remaining top 10 artists include Shakira (seventh), Ariana Grande (eighth), Lady Gaga (ninth), and Dolly Parton (tenth).
Luminate, a subsidiary, is part of the joint venture named PME TopCo., which is formed by the partnership between Penske Media Corporation, owner of The Hollywood Reporter, and Eldridge. Their analysis draws from 23 trillion data points amassed from numerous artists and information from over 500 partners across digital platforms, retail outlets, and airplay.
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2025-01-15 18:25