As a seasoned gamer with a penchant for pop culture and fashion trends, I must confess that this Skims x Charli XCX collaboration has truly caught my eye (or should I say, screen). The campaign, shot by the renowned Petra Collins, exudes an infectious energy that screams ‘Brat Summer’ to me.
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Charli XCX stars in the new campaign for the clothing line founded by Kim Kardashian, Skims. The popular singer is showcased wearing the brand’s latest Cotton Rib and Cotton Fleece styles, which go on sale starting August 21 at 9 a.m. PT.
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As a long-time fan of Lana Del Rey and Usher, and someone who follows fitness trends closely thanks to my years spent working as a personal trainer and influencer, I must admit that seeing Steven Kelly in Skims ads this year has been quite exciting. The brand’s diverse lineup of celebrities and fitness gurus really showcases their commitment to inclusivity and promoting body positivity. With the way things are going, it’s only natural for the next “It” girl to join the ranks of Skims ambassadors in 2024. I can’t wait to see who will be the lucky one!
The campaign was taken by renowned photographer Petra Collins, showcasing Charli at her best during ‘Brat Summer’ spirit: vibrant, unrestrained, and subtly defiant. This ethereal collaboration is simply one illustration of Charli’s widespread influence that transcends the music sector. “Skims promotes self-confidence,” says Charli, “and this is the heart of brat.”
The latest Cotton Assortment presents a mix of ribbed and fleece designs, offering a variety of items such as bralettes, bodysuits, underwear, boxers, tanks, tees, leggings, sweatpants, hoodies, and more for intimates, along with loungewear pieces like tanks, tees, leggings, sweatpants, and hoodies. Some items are unveiled in exclusive color combinations.
I can’t help but share my excitement about the fashion she’s sporting in her latest campaign! You can get your hands on these stylish pieces right away – take a peek at some of my top picks down below, then head over to skims.com to explore the entire collection. Enjoy shopping!
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2024-08-21 19:55